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Life, 1926-07-08 · page 36 of 41

Life — July 8, 1926 — page 36: what you’re looking at

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Life — July 8, 1926 — page 36: Life, 1926-07-08

What you’re looking at

This Life magazine page (circa 1920s) contains three distinct elements: **Main Advertisement**: Features actress Madge Kennedy modeling a "Revelation Suitcase" that adjusts to 14 sizes. The joke addresses a real frustration—clothing size consistency—by showing the same woman "packed" differently for various trip lengths. The Prince of Wales endorsement lent prestige. **"Downfall" Cartoon**: A humorous short about Jenkins, a clever man who jerry-rigs solutions (radio from hay wire, fishing with twine and cheese). The satirical point: despite all his ingenuity, he's helpless changing a typewriter ribbon—mocking how even the resourceful need basic professional services. **"What Price Publicity?"**: A satirical dialogue between a movie studio publicist and a Life editor. The publicist wants free coverage of an actor's five-million-dollar contract, while the editor resists—illustrating tension between Hollywood's desire for free publicity and editorial independence. The page is primarily **advertising-driven** rather than political commentary.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

mf Packed for a MONTH Packed for a WEEK Packed for a WEEK-END MADGE KENNEDY — the smile of appreciation Are your clothes always the same size? If so, how is it that your luggage is always too small when repacking at the end of a voyage or after a week-end away from home? This trying problem never confronts the owner of a Revelation Suitcase The Revelation always fits its con- tents, locking securely in any one of fourteen different sizes. There's no need to force it to close. Simply press the closed lid lighly— click, click, click—all firm and snug. Yet there's still plenty of room for that inevitable last-moment “more’’, and no matter how full it is packed it never bulges, As for smartness —the Prince of Wales uses the Revelation. Ast better class department stores and luggage shops throughout the U. S. and Canada Priced from $12.50 to $250. Write for cataleg or call and sce demonstration, THE REVELATION SUITCASE CO., Inc. 561 Fifth Avenue LONDON. PARIS (at 46th St.) New York BERLIN MONTREAL The. SUITCASE ADJUSTS to 14 SIZES Travel Contest LL answers to the Travel Con- test. must reach L office before 12 noon on Tuesday, July 138th. Contestants should 1m: i answers at once, to guard possible delays in the mails. answers received after the final hour will be counted in the Contest. Announcement of the TRAVEL CONTEST winners will be made in the August Sth issue. O hundred per cent. American —any bootleg whisky. Downfall ALWAYS thought Jenkins was rather bright. He made a radio set out of some hay wire and a few spark-plugs. He could catch trout with some binder’s twine, some remnant cheese and a hairpin. By sniffing at an exhaust pipe he knew which cylinder was missing. I always thought he was rather clever. But this morning he called in a repair man to change the ribbon on his typewriter. J.A.S. STOPS AND PREVENTS TRAVEL SICKNESS and all dizziness faintness and stomach caused disorders by the motion of sea, train,auto.car or air travel Tus Motnersit Remeoy Co. Lro. Naty Yoax, Montreat, Lonoon, Panis. Lrre's Fresh Air Fund (Continued from page 10) clothing—anything. Give us your good will. That is priceless. And tell others about the Camps. Be sure to join us some way— somehow! We need you. Live's Fresn An Fup has been tion for the past thirty-nine years, time it has expended $322,822.71 and h 2 happy holiday in the country to 48, city children. Twenty dollars, approximately, pays for suck @ holiday for some poor child from the crowded, hot city, “Won't you help? : Contributions, which are acknowledged in Lire about three weeks after their receitt, d be made poyable to Live's Fr and sent to $98 Madison At Previously acknowledged 2 Efie S. Maxfield, Batesville, Ark... In memory of Lt. Kenneth P. Culbert, Janet A. Fraser, \ Kent lace School, Ramberger Brothers, 4 pcbullinger,, New! York. Helen R. Smith, Sewickley, Il. C. Robertson, New York James A. 1 Drouet Edith T. ton, sesasees Mrs. E. P. Dorce, London, Eng. Mrs. Converse S Santa Barbara, Cali ain “In memo 19, 191 Mrs, c Lenore Hanna Cox, New York: .- m 17 women of Hanover, N. If. Ernest C. Wills, New Y. Marion T. Gi Jean S. Chai "Proceeds from sal bara and Lillian’ Wn, J. Sherwood, ‘Dickey, June N. Y. istow What Price Publicity? “T WANT to get a piece about my employer in your paper,” said the personal representative of the great movie actor. 0,” said the editor, resistingly. “But lissen, he’s just signed a five- million-dollar contract. His next super-picture will cost ten million dollars. Every day he autographs 3,461 pictures for the fans. Six private sceretaries do nothing but answer his mash notes. He’s gonna put in a jeweled bath in his three- million-dollar home that'll — cost $136,478. He's married and di- vorced once a year. Just now he's suing his fourth wife and naming her fifth husband, who married his second wife, as corespondent. Good stuff, ch?” “Did he ever bite a dog?” asked the editor, weariedly. “No—” said the personal repre- sentative of the great movie actor, “but he will.” C.K. H E: Can't you forgive the past? Sue: If you give me a nice enough present. comicbooks.com