Life, 1926-07-08 · page 29 of 41
Life — July 8, 1926 — page 29: what you’re looking at
What you’re looking at
This is a **full-page advertisement**, not a cartoon. It promotes the Howard Watch, manufactured by Keystone Watch Case Co. of Riverside, New Jersey. The ad targets affluent readers by positioning the Howard Watch as a luxury status symbol. The ornate framing and formal typography emphasize prestige. The copy employs a subtle sales pitch: it claims "nothing need be said" about the product's quality, then proceeds to highlight its expense ($175—a substantial sum in this era) and superiority ("no finer timepiece"). The photograph shows an elegant pocket watch face displayed on what appears to be a formal table setting, reinforcing the watch's association with refined taste and wealth. The advertisement leverages brand reputation rather than technical specifications, appealing to readers' desire for social distinction through conspicuous consumption.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Hecoard Watches ave priced fiom 60. upward The price of the model illustrated is $175. he Howard Watch is one of those possessions for which nothing need be said. Everybody knows that it represents a substantial investment in order to be sure, always, of the exact time. Everybody knows that there is no finer timepiece. THE KEYSTONE WATCH CASE CO. Riverside, New Jersey. She H OWARD Watch comicbooks.com