Life, 1926-07-01 · page 37 of 40
Life — July 1, 1926 — page 37: what you’re looking at
What you’re looking at
This is a **full-page advertisement**, not a political cartoon. It promotes Statler Hotels, a chain operating in Buffalo, Cleveland, Detroit, and St. Louis, with new locations planned in Boston and New York. The ad addresses a business challenge: Statler's *reputation* for excellent service creates high customer expectations that are difficult to consistently meet. The company acknowledges this "handicap"—minor service failures that would pass unnoticed elsewhere become complaints at a Statler because guests expect perfection. The copy positions this as a *strength*, arguing that the company's permanent instruction to "always fully satisfy the guest" drives continuous improvement. It's essentially marketing the pressure of their own reputation as evidence of quality. The ad emphasizes competitive pricing (rooms from $3-$7) and specific amenities (private baths, reading lamps), targeting business travelers planning weekend stays. This reflects early-20th-century hotel industry competition based on standardized service and value.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
a a S| Life Hotels of which much is expected | CH TH reputation of these hotels is, in one way, something of a handicap. But that very handicap keeps them grow- ing and improving all the time. For the Statler-operated houses have a reputation for service that is hard to live up to in every instance. Little things which would pass unnoticed in the average hotel are causes for complaint in a Statler. Inconveniences which, even plaintin one of our hotels, you have only tomakeit known to someoneinauthority and you'll get prompt adjustment and satisfaction. Permanent instructions to all Statler employees are to “always fully satisfy the guest whom you are serv- ing, or turn the transaction over to your superior immediately.” So, expect more of us in service, just as you do in “more for your money.” We’re everlastingly on the job, trying to see that you get it; and our percentage of success is high enoughto makeus keep the promise outstanding. Lrv0datin P.S. The experienced traveler plans his route to bring him to a Statler on Saturday—for an extra comfortable week-end. in his well-ordered home, a man Icts pass unnoticed, become grave lapses from good service in a house that talks about “Statler Service.” We're proud of that reputation, of course, even if it is hard to live up to. And we continue —o eee Rates are unusually low, in comparison with those of other first-class hotels: Rates are from $3 in Cleveland, Detroit and St. Louis; from $3.50 in Buffalo, and from $4 in New York. For two people, these rooms are $4.50 in Cleveland and St. Louis; $5 in Detroit; $5.50 in Buffalo, and $6 in New York. Twin-bed rooms (for two) are from $5.50 in Cleveland, Detroit and Se. Louis; from $6.50 in Buffalo, and from $7 in New York. Boston’s Hotel Statler is Building: A new Hotel Statler is under construction in the uptown district of Boston—to be opened late this year, with 1300 rooms, 1}00 baths, to promise you pr y And an Office Building: that, if you have Adjoining the hotel will he the Statler Office Building, with 200,000 sa. ft. of highly desirable office space; Rental Managers, W. H. Ballard Co., 45 Milk St., cause for COM- Bonen. Pen: ania few York with 2200rooms, 2200 baths. On Seventh Avenue, 32d to 33d Screets, directly opposite the Pennsylvania Station. A Statler-operated hotel, with all the comforts and conven- iences of other Statlers, and with the same policies of courteous, intelligent and helpful service by all em- ployees. And Statler-Operated Hotel Pennsylvania~New York Values, Values! Eveny room in these hotels, whatever its price, has pri- vate bath, circulating ices water, bed-head readin lamp, and other unusua eee Buffalo~Cleveland~Detroit~St.Louis breakfa fasts—of dla carte excel- lence, Each horel hasa cafe- terta of a lunch-counter, of both, besides its regular din- ing rooms. All articles at news standsare sold at street- store prices. comicbooks.com