Life, 1926-07-01 · page 31 of 40
Life — July 1, 1926 — page 31: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**, but rather a **Fisher Body advertisement** from Life magazine. Fisher Body was an automobile body manufacturer (later acquired by General Motors). The image shows logs and lumber being processed at a mill, illustrating Fisher's manufacturing process. The accompanying text is a straightforward corporate advertisement emphasizing Fisher's quality standards: they use premium hardwood, carefully inspect materials, and combine wood with steel to create durable, rattle-free automobile bodies. The Fisher logo appears at bottom center. This is purely commercial messaging highlighting the company's craftsmanship and material selection as selling points to consumers—a common approach in early-to-mid 20th century automotive advertising when wooden body frames were still standard in car construction.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LUMBER Fisher uses far more hardwood per body than any other manufacturer— combining it with steel to produce the strongest and most resilient automo- bile bodies built. Every piece of lumber intended for Fisher bodies is carefully selected in the rough; and Fisher inspectors con- trol ant check every operation on that lumber with sharp and expert eyes for quality, durability and accuracy, These extraordinary measures assure not only the best wood, but also the most solid construction and the finest fit in the body framework, so that a Body by Fisher retains the solidity which pre- vents rattles and squeaks, and remains for years the beautiful thing it is when it issues from the shops. FISHER BODIES comicbooks.com