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Life, 1926-06-17 · page 25 of 44

Life — June 17, 1926 — page 25: what you’re looking at

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Life — June 17, 1926 — page 25: Life, 1926-06-17

What you’re looking at

This page from Life magazine (1920s) contains several satirical pieces mocking contemporary American society: **"Floreat Hicksville"**: A poem satirizing real-estate developers who rename towns to sound more appealing to buyers—changing "Haverstraw" to "Bricksville," for example. The joke critiques commercialism disguising mundane places with fancier names. **"Broadway Maxims"**: Cynical one-liners about American business culture, divorce, and urban life. "Money talks mostly broken English" mocks newly wealthy immigrants; references to "two-a-day" circuits and "supper clubs" target entertainment industry pretension. **"Just Between Us Girls"**: A woman breathlessly describes a nightclub (The Blue Balloon) and its orchestra leader, using excessive emphasis ("SIMPLY," "ACTUALLY"). The satire targets upper-class women's superficial social climbing and gossiping. **"A Dramatic Critic Runs the Gamut"**: Five identical sketches of a theater critic with captions showing his contradictory reviews of plays—praising vulgar shows while condemning serious work. This mocks critical inconsistency and hypocrisy. The overall theme: satirizing 1920s American materialism, social pretension, and dishonesty across real estate, entertainment, and criticism.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Li Fe Nunter Tue Bronve: You said it, Harry. I ain't taking no chances. Honest, that blue plate of mine is one terrible little wise guy! Henry William Hanemann, good, , like. je was Floreat Hicksville ! (Real-estate agents in Hicksville, N. Y., recently asked that the name of the town be changed, but the citizens voted to reject this suggestion.) HOUGH towns names by scores To please our booming realtors, pervert their Though Haverstraw be changed to Bricksville, The farmer's poultry-yard to Chicks- ville And Hell's metropolis to Styxville, Let Hicksville be forever Hicksville! Arthur Guiterman, Broadway Maxims Twos a company; three’s a cor- poration, eee All the world loves a winner, but only the wise guys love her in time. eee It’s getting so that when a gal tells you she’s playing the “two-a-day” cir- cuit, you don’t know whether she means vaudeville or divorce. eee If a man makes the best rat-trap in the world, he’s a sap to stay in a for- est, where he can’t fix a deal to split with the ticket speculators. eee Money talks mostly broken English, eee If you stand long enough at the corner of Forty-second Street and Broadway, everybody you know will pass you by. eee They call them supper clubs because people don’t like to admit they eat breakfast that early. James Kevin McGuinness. dear, HAVE you been to the Blue Balloon? oi “MW Honestly, it's the duck's quack! Most DIVINE music you've ever heard and the or- chestra leader looks like a dope fiend. ..ACTU- ALLY, my dear, he’s SIMPLY fascinating... The way he looks at you SIMPLY sends the shivers up your spine....The other night he wanted to dance with me and the man I was with was SIMPLY furious....Honestly, my dear, it was the FUNNIEST thing you've ever S| ---You positively MUST go there, my dear. Have you the SLIGHTEST idea what time it is? I had breakfast in BED simply AGES ago and the maid was SIMPLY furious, it was so late.... WHAT? SIX? How simply AWFUL....1 promised faithfully to play BRIDGE at Dora's at FOUR! I mean I ACTUALLY did.” Lloyd Mayer. Americana E: I've an idea to open a chain of stores be- tween New York and Boston. Sune: What will you sell? He: Oh, I'll sell the idea. T'S a wise chorus girl that knows her own limousine, A DRAMATIC CRITIC RUNS THE GAMUT THIS IS HOW HE LOOKED ON MONDAY NIGHT AT THE or “PASSION’s DESCRIBED IN EW AS “TIRESOME —AN INSULT TO THE INTELLIGENCE.” NIGHT, THIS WAS HIS PREVAILING EXPRESSION ON TUESDAY WHEN HE SAW “DISEASES OF 1926"— WHICH HE CHARACTERIZED AS THE “GAYEST, HAPPIEST EVENT OF THE SEASON.” ON WEDNESDAY, AT “UP IN BETTY’S BOUDOIR,” HE AP- PEARED AS ABOVE. IN HIS REVIEW HE CONCEDED THAT THE PLAY WAS “BOISTER- OUSLY VULGAR—BUT LAUGHABLE, FOR ALL THAT.” ON FRIDAY, AT THE WORLD PREMIERE OF “BANANA OIL,” HE WORE THE ABOVE EX- PRESSION—ADMITTING SUB- SEQUENTLY THAT HE HAD “CHUCKLED IMMODERATELY THROUGHOUT THE SHOW.” FURTHERMORE, HE LOOKED ABOUT LIKE THIS ON SAT- URDAY NIGHT, WHEN IN THE PIGGEST POT OF THE EVENING HE HELD FOUR KINGS, comicbooks.com