Life, 1926-06-10 · page 29 of 44
Life — June 10, 1926 — page 29: what you’re looking at
What you’re looking at
This is a **Chrysler automobile advertisement**, not a political cartoon. The page promotes the Chrysler "70" model with price reductions of $50-$200. The advertisement emphasizes that despite lower prices, nothing has changed except cost—the car remains reliable, comfortable, and economical. The car is depicted as "light and graceful" and representing "a finer, freer and more sensible era in personal transportation." For a modern reader: This reflects 1920s automotive marketing strategy, when manufacturers competed heavily on value. The "70" designation refers to horsepower. The ad's rhetoric—claiming quality remains unchanged despite price cuts—mirrors modern sales tactics. The vehicle's boxy design and the formal presentation are typical of period advertising, targeting middle-class buyers seeking reliable transportation at reasonable cost. There is no satirical content or political commentary present. This is straightforward commercial advertising from *Life* magazine's commercial pages.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Life 27 Chrysler’70’SetsToday's Pace In Price As In Performance Andnow, at sensational lower prices, Chrysler “70” is more remarkable than ever before. Nothing is changed, ex- cept for the low price, so nowonderthatChrysler “70” makes your motor- ing of today and for years and years to come as easy and comfortable, and—at these sensa- tional lower prices—as economical as good sense demands that it must be. Light and graceful in delightful contrast to gross bulkand unwieldi- ness. Fleet and agile in contrast to the cum- bersome. Economical, long-lived, and compact with entirely new and sane comfort develop- ments, it literally signi- fies a finer, freer and more sensible era in personal transporta- tion— priced today at savings to you from *50 to $200. CHRYSLER SALES CORPORATION, DETROIT, MICHIGAN CHRYSLER CORPORATION OF CANADA, LIMITED, WINDSOR, ONTARIO Chrysler “70” Prices 200 Reduced $50 to § C comicbooks.com