Life, 1926-05-27 · page 37 of 44
Life — May 27, 1926 — page 37: what you’re looking at
What you’re looking at
This page is primarily a **Palmolive Shaving Cream advertisement** disguised as editorial content in *Life* magazine. The ad claims men are "quitting...old-type shaving preparations" for Palmolive's product. It shows five tubes of increasing size and includes a man's face in profile. The advertisement lists five claimed advantages: simplified lather, softened beard, maintained cream fullness, strong bubbles, and fine after-effects. The page also contains an unrelated letter column ("The Younger Married Set") with domestic humor about a married couple's household complaints—typical of the era's light social satire. **Historical context**: This reflects early 20th-century advertising that blurred lines between editorial and commercial content. The claim that "eighty percent of [Palmolive's] users once were wedded to rival makes" is a competitive boast typical of aggressive marketing from that period. The "10-day tube to try" was a common promotional tactic to encourage consumer sampling.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Younger Married Set (Continued from f Hoof oss Are Quitting The Walkyrie’ beat a mile?” asked the inventor as clouds of black —by the millions—old-type shaving rolled athwart the lanc : 3 . . . It had. And the marvelous th preparations for this unique creation. that it d. The court came out « the conagrat s avehip. and Accept, please, a 10-day tube to try Ladies done anni But I must save that for dis week, GENTLEMEN: Five years ago Palmolive Shaving Cream was un An Open Letter to Gertrude P. Werllk, 3478 Gullet Avenue, South Bend It is a unique creation, It Dk Gert I 5 . immeasurably from shavi 1 you have ever tried. Eighty known. Today leader in its held of its users once were wedded to rival makes of shaving soaps. It is based on the four req 1000 men named as their id, shaving cream, plus a fifth ws and we are al bubbles... which we ourselves added. py tucked away in our e here, We like to call it rather Island ace with four bathroom Well, 1 guess all the mailmen Palmolive Soap the leadin tween here dd South ad will be of the world. We think you will lke Sixty years of soap study stan The same careful stud his letter because it is open May we ask you, then, the courtesy » make rears burn, Mister of trying it, both in your interest in ours? Mailman, I'm to come right out and tell you that you're a bur old nosey-oseys and if THE PALMOLIVE COMPANY in Tubemere, Long Island, with nothing (Del. Corp.) to do, call Main 2337 k for Amy CHICAGO, ILLINOIS Write soon, Gert, dear Your own, Amy-Any we Was the sermon long ? Huspaxp: Three or fou anyway comicbooks.com