Life, 1926-05-13 · page 5 of 52
Life — May 13, 1926 — page 5: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not satirical content. It promotes the Alconquin, a Canadian Pacific Hotel at St. Andrews-by-the-Sea in New Brunswick, Canada. The sketch depicts well-dressed golfers and spectators at a golf course, with the hotel visible in the background. The accompanying text emphasizes leisure activities—golf, dancing, fishing, tennis, horseback riding—positioning the resort as an exclusive destination for affluent travelers. The "satire" is gentle and commercial rather than political: the headline jokes that even golf champions will find the course challenging ("not always champions"). This is simply aspirational marketing aimed at wealthy Americans, highlighting the hotel's amenities and featuring period-appropriate fashion and leisure pursuits typical of 1920s-era advertising in *Life* magazine.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIFE for Golf...and other pleasant things CHAMPIONS are not always champions, at St. Andrews-by-the-Sea. For here is a course to try your mettle! Sleek greens. Roughs and hills and sportiest hazards. A terrain of joys and glorious dis- appointments which make the game called Golf. What a course to play! What a spot to visit! And what an hotel! Two orchestras— one symphony, and one to moan in blue while you dance in the Casino. Broad verandas. A full moon once a month. Passamaquoddy Bay to make it shimmer.—And, of course, to sail on in the daytime. Fishing —the deep sea variety, and in lakes and streams stocked by the Provincial Government. Horseback jaunts through the pines. Tennis courts—fast ones. A practice nine to fit you for the gruelling eighteen. Telegraphic stock reports to help you keep in touch. Two main dining rooms, and one for children. English servants. Everything, just as you would hope to find it—for this is a Canadian Pacific hotel. Information at any Canadian Pacific office. In New York, 344 Madison Avenue, at 44th Street; in Boston, 405 Boylston Street. , cAl ST ANDREWS: bythe-SEA The ALGONQUIN::--A CANADIAN PACIFIC HOTEL in New Brunswick. Canada comicbooks.com