Life, 1926-05-13 · page 4 of 52
Life — May 13, 1926 — page 4: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. The left side features a Welch's Grape Juice advertisement promoting "cool refreshing fruit juice drinks" available at soda fountains and through grocers. The copy emphasizes the product's healthful qualities and refreshment value. The right side contains three unrelated short items: a humorous dialogue about business event planning by James Armstrong; a society invitation to a building dedication on May 21, 1926; and two brief humor pieces titled "Headroom" and "Preservative"—standard filler content for Life magazine. There is no political cartoon or significant satire present. This represents typical 1920s magazine layout mixing advertisements with light comedic pieces.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
FROM RIPE IN EACH GLASS, THE HEALTHFUL QUALITIES OF FRESH FRUIT Cool refreshing | fruit juice drinks — Att THE peLIcacy of luscious grapes fresh from the vine. . . . And all those healthful quali- ties of the ripe, fresh fruit, which America’s leading dietitians say we must have every day—are in each glass of Welch's. Tt is the most truly refreshing of drinks—this pure fruit juice. Wherever you go they serve Welch’s—coolly inviting with chipped ice; or blended, perhaps, with ginger ale or with other pure fruit juices; or fizzing with charged water. You may have Welch's at soda fountains everywhere—straight, or with sparkling water. And the finest hotels serve it every morn- ing for the breakfast fruit juice course. Order Welch's today from yourgrocer, druggist, or confectioner, in quarts, pints or four ounces. Ask for it at the soda fountain. How to mix the new fruit juice drinks so much in demand is told in our booklet The Vital Place of Appe- tite in Diet. Write for it; it's free. The Welch Grape Juice Co., Dept. L-23, Westfield, N. Y. Makers of Weich’s Grape Juice, Grapelade, Pre- serves, and other Quality Products. Canadian Plant—St. Catharines, Ontario. FRESH GRAPES| And Why Not? J MES ARMSTRONG, Vice-Presi- dent of the Mt. Shasta Merchants’ Transfer Company, smiled compla- cently as the last details were com- pleted preparatory to the big event “How about the camp chairs?” he asked his secretary. “Five hundred of them will be deliv- ered in front of the building at ten- thirty Friday formed “Fine. And the refreshments mornir he was in- “I have contracted with a caterer who will take complete charge of that and the ushering as well.” “I suppose everything is ready, then, but the invitation ‘Yes, sir. 1 just phoned the e nd he said they were on the way over—they'll be here any moment.” “I guess everything is O. K., then. You've got the mai “Yes, sir. graver i list ready?” We've canvassed all the large buildings.” “That's great You don’ twelve-fifteen will be too late think No, sir, that's just about the right time to get them all.” Just then the boy from the engra' er’s entered with the boxes of invita- tions. Mr. Armstre feverishly opened one of them and handed an en- velope to his assistant. “How’s that for a neat piece of work?” he asked with pride. His able lieutenant nodded approv- ingly as he read Tue Mount MERCHANTS’ ANY Invites You anv Your Frienps To Be Its Guests at Broapway aNd Ranpotru Street Fripay, May 21, 1926 at 12:15 P.M. To Witness tHe Ratsinc or A Six- TON Sare TO THE FourTEENTH FLoor or THE BLANK ButLpinc (INForMAL) Suasta Transrer Cost CorptALLy Jack Auburn Pennmann. Headroom TOURIST in Rome was standir admiring the vast and towering Arch of Titus, when he saw a ma who was walking under it stoop as a tall person might while passing through a low doorway. “Who was that man?” he inquired of a native, “That?” the native answered. “That is Mussolini.” Preservative MANDY: Rastust Rastus: What is it, Mandy? Manpy: Don't fergit to fotch me home a cake o' dish yere tar soap. Ah aims to keep mah schoolgal cumpleck- shun, LIRR: Pyttionet Ween st New Vere, i Yor nde Lite Pub Co. at 698 Madioon Ave | N ‘use wet of March’, 17%, Printed to Peat tice Dept 7 Non Th. 07 185 0%, Ravered se, terred Gane Motion, Jone & 163, ot ta Post ‘anata’ Gogrrrst. 1998, LIVE. to the Ur 8; Kegiand and ttt Poseens v comicbooks.com