Life, 1926-04-15 · page 29 of 44
Life — April 15, 1926 — page 29: what you’re looking at
What you’re looking at
This is primarily **automobile advertising**, not satire or political commentary. The page promotes the Chrysler "70" model with enthusiastic copy claiming it has won over the American public through superior design and performance. The illustration shows a Chrysler vehicle navigating dramatically around a large boulder or cliff face—a visual metaphor for the car's capability and superiority over competitors. The exaggerated language ("Incomparable," "motoring delights beyond all comparison") and claims that Americans have emotionally embraced the brand are typical of 1920s-era advertising rhetoric. There are no identifiable caricatures or political references. The page functions as straightforward product marketing, using hyperbolic praise and detailed specifications (multiple model variants with prices) to appeal to consumers. The tone reflects the optimistic, consumerist advertising style of the era, not satirical content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ae The Chrysler “70” sells itself everytime it exhibitsits dashing appearance on road or high- way. The contrast between it ard other cars is so marked that the desire to own one is bred then and there. But that desire is as nothing compared to the delight in- duced later on. FortheChrysler is just as far beyond compar- ison in other qualities as it is in looks. Just to sit in the car and look about reveals first a quality All America Has Taken The Incomparable Chrysler To Its Heart all Americans love—compact- ness, conservation of space, dynamic symmetry, artistry and a complete elimination ot unnecessary elements. That the American people have taken the Chrysler to their hearts is no surprise at all—it is a very natural thing. They are almost extravagantly enthusiastic about the Chrysler because the Chryslerhasshown them motoring delights beyond all comparison. CHRYSLER SALES CORPORATION, DETROIT, MICHIGAN CHRYSLER CORPORATION OF CANADA, LIMITED, WINDSOR, ONTARIO CHRY: CHRYSLER “70” —Phaeton, $1398; Coach, $1443: Roadster, $1625; Sedan, $1698; Royal Coupe, 3 Brougham, $1865; Royal Sedan, $1993; Crown Sedan, $2093 Disc wheels optional. CHRYSLER "58" — Touring Car, $848; Roadster Special, $890; Club Coupe, $89; Coach.$9333 Sedan, Soos. Dise wheels optional. Hydraulic four-wheel brakes at slight extra cost. CHRYSLER IMPERIAL “80"— Phacton, $2645 Kostner owe Sheets sendard equipments wood ), $2885: Coupe. four-passenger,$3195: Sedan, ortommen, $4304; Sedan, seven-passenger, $3393; Sedan-limousine, $3693. ER“70” All prices f. 0. b. Detroit, subjc excise tax All models equip jer models are protected against thef co patented car numbering syster yandexclusive with Chrysler, wh be counterfeited and cannot be altered or re moved without conclusive evidence of tampering. comicbooks.com