Life, 1926-04-01 · page 9 of 46
Life — April 1, 1926 — page 9: what you’re looking at
What you’re looking at
This page is primarily an **advertisement for Frigidaire electric refrigerators**, not satire or political commentary. The image shows a woman in a modern kitchen with Frigidaire appliances and a distinctive diamond-patterned floor. The ad promotes a book of "prize-winning kitchen" designs that supposedly won a competition judged by notable figures including architects and magazine editors. The advertising appeal targets women as homemakers by emphasizing how Frigidaire refrigeration can improve kitchen convenience and efficiency. A coupon invites readers to request kitchen design plans. This represents typical 1920s-30s appliance advertising that positioned electric refrigerators as symbols of modernity and labor-saving technology for the home.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
5 May we send you —~ A Bookof PizeWinning Mitchens "> i Equipped with Frigidaire /™~ HE development of Frigidai zlectric Refrigeration brought about a new type of kitchen architecture—more con- venient more attractive, more efficient—designed without the handicap of providing for an out- side ice supply c Such a kitchen is illustrated above in perspective and plan | the winner of first prize in a nat wide architectural compet which plans submitted were judgec by Miss Katharine A. Fisher, of Good Housekeeping, Miss Mabel Jewett Crosby, of The Ladies’ Home Journal, and Messrs. Charles A Schneider, James Wilson Thomas and John Henri Deeken, prominent and successful residence architects And now we offer to the we of America a beaut lec va le of these plar with the comments of Award nious si They show how t aly ir for new too, how prove ice-box, can produce a re nin the cor of your present Write today for the complete set of these most helpful plans. Simply mail the coupon below DELCO-LIGHT COMPANY, Dept. V-30, DAYTON, OHIO Subsidiary of General Motors Corporation The World's Largest Makers of Electric Refrigerators rigidaire REFRIGERATION ELECTRIC = this beautiful kitchen won the “Furst Prize” ONhis Coupon. will bring you the Frigidaire plans pe Model Kitchens —a DELCO-LIGHT Cc Dept. V-30. Dayton, OF Please th Kitchen: comicbooks.com