Life, 1926-04-01 · page 10 of 46
Life — April 1, 1926 — page 10: what you’re looking at
What you’re looking at
This is a **Chrysler automobile advertisement**, not a political cartoon or satire. The page promotes the Chrysler "70" model to an upscale audience. The visual shows a luxury roadster positioned beneath a double-exposure image of an elegant mansion and landscape, creating an aspirational composition. The ad copy targets "men and women who know" cars—implying sophisticated, discerning buyers who've previously owned high-end European and American vehicles. The marketing strategy emphasizes exclusivity and superiority: the car appeals to those who appreciate "true motor car superiority" and dismiss "bulky and cumbersome" competitors. The tagline "Men and Women Who Know Prefer Chrysler '70'" positions ownership as a marker of refined taste and automotive expertise. This is period advertising, not editorial commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Chrysler "70" Roadster, . f. 0. b. Detroit MEN AND WOMEN WHO KNOW PREFER CHRYSLER “70” The most conclusive endorsement of the inbuilt quality of Chrysler “70” is given by men and women who for years drove the costliest cars that America and Europe could produce. These men and women have unhesitat- ingly expressed preference for Chrysler “70”, discarding their bulky and cumber- some equipages for the verve of Chrysler performance, Chrysler compactness, Chrysler roadability and the magical ease and comfort of Chrysler operation. It is the singular union of these qualities —found only inChrysler“70”—which ap peals so convincingly to those who know and appreciate true motor car superiority. CHRYSLER SALES CORPORATION, DETROIT, MICHIGAN CHRYSLER CORPORATION OF CANADA, LIMITED, WINDSOR, ONTARIO CHRYSLER "70"—Phacton, $1395; Coach. 81445; Roadster, $162; Sedan. $1695: Roval Coupe, $1795; Brougham, $1865; Royal Sedan, $1995; Crown $2095,” Disc wheels optional CHRYSLER 56" Touring Car $845: Roadster Special, $890: Club Coupe, $895; Couch, $935: Sedan. $995. Disc wheels optional. Hydraulic four-wheel brakes at slight exira cost CHRYSLER IMPERIAL “80"—Phacton, $2645; Roadster (wire wheels standard equipment; wood wheels optional), $2835; Coupe, four-passenger $3195; Sedan, five-passenger, $3395; Sedan. seven-passenger, $3595; Sedan Limousine, $3695. All prices f. 0. b. Detroit, subject to current Federal excise tax. Bodies by Fisher on all Chrysler enclosed models. All models equipped with full balloon tires There are Chrysler dealers and superior Chrysler service everywhere. All dealers are in position to extend the convenience of time-payments. Ask about Chrysler's attractive plan. All Chrysler models are protected against theft by the Fedco patented car numbering system, exclusive with Chrysler. which cannot be counterfeited and cannot be altered or removed without conclusive evidence of tampering, comicbooks.com ae