Life, 1926-03-11 · page 29 of 40
Life — March 11, 1926 — page 29: what you’re looking at
What you’re looking at
This is a **full-page advertisement**, not a cartoon or satire. It's a straightforward corporate marketing piece from Dodge Brothers promoting their automobiles. The text celebrates Dodge's $10 million factory expansion and new mechanical automation—machines that consolidate work formerly requiring six to ten machines into one, and workers who can accomplish more in less time. This reflects 1920s industrial enthusiasm for mechanization and efficiency. The "promise fulfilled" refers to delivering on claims of increased production, better craftsmanship, and lower prices through these manufacturing advances. Prices listed ($795-$895) are positioned as bargains resulting from economies of scale. The advertisement emphasizes that purchasing a Dodge represents the consumer's "share" in this industrial progress—a common marketing appeal of the era, framing consumer goods as participation in national advancement. There is no satire or political commentary visible; this is standard commercial copy celebrating American industrial capability.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Promise Fulfilled To carry through one of the greatest expan- sion programs in automobile history, Dodge Brothers, Inc. invested more than $10,000,000 in new buildings and advanced new equipment. Remarkable new mechanical processes were perfected, makingit possible, in many instances, for one machine to do the work formerly done by six, eight and ten machines—and doit better. Making it possible, too, for one man more quickly and accurately to do the work of many. And clearing large areas of factory space for greater output. Tremendous increases in production have fol- lowed. Vast economies have followed. Finer precision in craftsmanship has followed. Vital improvements in Dodge Brothers Motor Car have followed—and, as promised, astonish- ingly low new prices made possible by these gigantic developments. Your share in this great investment is the money you save by purchasing, at the low- est price, the finest vehicle ever produced by Dodge Brothers. A SOaiNG Ok ae § ar Roadster - - °795 719 5 Coupe - - - °845 Sedan 8895 FOBDETROIT @ ~ ~ F. O. B. DETROIT Dooce Brotners inc. Detroit Dense Dacrreas (Canana) United DopDGeE BROTHERS MOTOR CARS comicbooks.com