Life, 1926-03-04 · page 35 of 40
Life — March 4, 1926 — page 35: what you’re looking at
What you’re looking at
This page contains two distinct elements: **Left Column - "The Silent Drama: Recent Developments"** This is a film review section listing recent movie releases with brief critiques. It covers popular films of the silent era (titles like *Ben-Hur*, *The Big Parade*, *The Merry Widow*), offering sarcastic or complimentary one-line assessments. This reflects Life magazine's role as a cultural arbiter commenting on contemporary entertainment. **Right Column - Colgate Advertisement** A full-page advertisement for Colgate's Rapid-Shave Cream, featuring microscopic photographs comparing ordinary lather to Colgate's formula. The ad uses pseudo-scientific language to claim Colgate's concentrated formula creates smaller bubbles that penetrate beard hair more effectively, softening at the base for a better shave. A coupon invites readers to request a free trial tube. **Context for Modern Readers:** The page reflects 1920s consumer culture: silent films were dominant entertainment, and shaving products were marketed with emerging scientific claims (micrography imagery) to suggest superiority, despite limited actual differentiation between competing brands.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Memory Lane. A quiet, unpret story of love in as | a fine performance by Willia The Skyrocket. Expl name but not the talents of P kins Joyce. The Song and Dance Man. Moore, Bessie Love and pract nothing else. The Black Bird. her of thos effective Tod Browning melodram with Lon Chaney making faces Hands Up. Raymond Griffith as a Confederate spy in the Civil War, and darned funny, too. The American Venus. City, one-piece bat its a of the stu t st record. Mannequin. Something to laugh at for those who did not win Liberty's $50,000 scenario contes Mike. Marshall Neilan's five-foot shelf of old jokes. Lady Windermere’s Fan. Fine work by Irene Rich and Ronald Col Ma under the inspired direction of Ernst Lubitsch. Ben-Hur. The galleys, the chariot race and other famous thrills on a grand and glorious scale. The Vanishing American. Worth see in spite of several sour spots. The Merry Widow. The socthing thm of a Viennese waltz, imparted to the screen by Erich von Stroheim. Stella Dallas. Tearful drama of frustrated motherhood, beautifully acted and directed The Big Parade. A great picture THE GROUND-FLOOR TENANT WHO WOULD HAVE AN AERIAL Quickly-it gets right down to the base of the beard Flow thousands of tiny moisture-laden bubbles penetrate deep down to the bottom of each hair, making it soft and pliable —ready for the razor. LGATE chemists have found Cc way to soften the beard at the base scientifically. It is a unique shaving method — de- signed to soften the beard at the base with moisture. And remem- ber, water, not shaving cream, is the real softener of your beard. Colgate’s is shaving cream in concentrated form—super water-absor- bent. In this lather the bubbles are smaller, as the microscope shows; they hold more water and much less air, they give more points of moisture contact with beard. So that the moisture may soak right into the beard, Colgate’s first emulsi- fies and removes the oil film that surrounds each tiny hair, Then quickly thousands of In Canada, am surround Large against the beard, clinging moisture-laden bubbles etrate deep down to the base of the beard—bring and hold an abundant supply of water in direct contact with the bottom of every hair. In this way the beard becomes properly softened right where the cut- ting takes place. “Razor pull" is com- pletely done away with In addition this cream lubricates eac —makes it g without catch To learn what this new method offers, send fo: tube. Once you try Colg: you'll never go back to y« former methods A lather gently ke of the razor actoss your face eate &Ce., Ltd f NEW YORK Return this coupon with 4c, and we will mail you s trial tube of Colgate's Rapid-Shave Cream COLGATE & CO., Dept. 149-C, Please send me the 381 Fifth Ave., ne New York ial tube of Colgate’s Rapid-Shave Cream for Address Colgate’s softens the Beard at the Base comicbooks.com