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Life, 1926-03-04 · page 34 of 40

Life — March 4, 1926 — page 34: what you’re looking at

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Life — March 4, 1926 — page 34: Life, 1926-03-04

What you’re looking at

This page satirizes the Charleston dance craze of the 1920s. The main article "Why Charleston?" argues that the dance's popularity results from opportunistic marketing by the Charleston Chamber of Commerce, not the city's actual merits. The author notes that Charleston promoted itself through the dance while other cities (Fort Wayne, Detroit, Philadelphia) didn't think of this advertising strategy. The satire targets civic boosterism and herd mentality: the Charleston became famous simply because one Chamber of Commerce successfully branded it with their city's name. The article mockingly suggests Charleston now has a worse reputation for earthquakes and moral decay than for its historical charm as "The Golden City of the South." The sidebar "Our Headache Corner" is an unrelated advice column about remedies for headaches, while "Out Our Way" shows domestic humor about a husband's breakfast habits annoying his wife.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

~ LIFE = Headache Corner Edited exclusively for those who are ‘occasionally afflict- ed with headaches, They are our best people, the ones with the superiority complex. Edie HENRY HEADACHE It is none of our bu got that latest headach » how you We said “ be the “la because it won't latest,” But, however you got it—and will get the next one—it's a safe bet you'd like to know of a reasonable remedy One that doesn’t leave you hollow- exhausted, an easy mark for another headache or what have you Rotten trick, isn’t it, to string you along like this? Well, the answer, if you must know, is Kohler-Anti- dote It banishes the headache but doesn’t punish the headache. Be prepared. Look find the nearest exit walk, to. your They all have it around now, Run, do not favorite drugstore Out Our Way HARRIS is suin’ Ben Harris | divorce on ac t of mental says that after he his own break- it in to the right next to her bedroom, his teeth in the toast gets her so nervous she can’t go | back to sleep IZZIE for cruelty she because clatters arc fast he in: on bringin’ dinin’-room, and the scrunchin’ of ative ways ready for Jupiter Pluviua, Whether Windeheld, ing showers oF nching downpours, Wiper fel NO-BLUK IS eund. You ean‘t even dableld after It is applied was there but of wash off. Fven though your car is equipped with a mechanteal windshield “Bhndfolded™ Like This STANDARD SALES CO., Dept. Lt, Memphis, Tenn. Roer'datiar Fon ever epant. Rees! ‘Manetacterers faves | Why Charleston ? occurred to AS it ever you to wonder why this most insane of terpsichorean attempts has been chris- tened the Charleston? After much thought and deliberation on the sub- ject we have come to the conclusion that the entire idea was the brain- child of the Charleston Chamber of Commerce, In Florida we find the Chamber of bragging of the Commerce reclaimed turned the Cali- advertises the swamps which have been into lakelets of paradise; while 4 organization weather that crops up be- tween rainstorms, and latterly Charles- ton has. offered for our approval an epidemic worse than the measles, scar- let fever, or housemaid’s knee. Why is it that this dance was not called the ch ming Fort Wayne, the Detroit, the Balti- more, the Los Angeles, or the Phila delphia? The answer is that the re spective Chambers of Commerce of these cities did not think of advertising by means of a dance. g the name of the city Charleston has succeeded in its name on everybody's toc Instead of put on everybody's tongue, putting unfortunate part of the blicity scheme is th utes’ acquaintance with local product, the the city one of a metrop whole after five min- Charleston’ victim would think thquakes, rather than of wide streets, clean dirt, quiet cemeteries, and Chevrolet Cou- pés. (Please patronize adver- tisers.) This old, aristocratic Southern called “The our aiden will here- city used to be City of the South,” but it after be known as “The Fallen Arch Metropolis.” Mothers, fathers, ters, brothers, and members of the Re- publican Party have all taken up this newest of fads. Ministers have said that the Charleston is immoral. If this be true we suggest that the Chamber of Commerce adopt for the slog: an on its seal that famous Nerth tman Lloyd phrase, “Honi Soit Qui Mal y Danse.” Edward H. May In the Beginning O 2 of the apes had proved that he could hang by one paw longer than the rest, which distinction gave him the right to express publicly his opinion on other subjects, of which he knew nothing or less. “Is it your opinion,” asked a repre sentative of Jungledale Woof, “that any of our remote progeny will degenerate into mankind ?” “It is not,” said the ape indignantly, founding fundamentalism. the thereby ID you get the London last evening “Magnificently. I was as much an- noyed by the coughing as if I had been right there in the concert hall.” song recital in at all Clubs, Hotels and high class drug and grocery stores. “The Queen of Table Waters” Sole Im ares Apetineris Ageect Oe Filth Avena ind Street, New York What Price Insanity? HE Ts He gazed upon a ma ditor sat at his desk wrinkled were his brows. script rice Cows?” He flung it wrathfully aside And chose another treatise, Writ by a doctor old and learn'd, On “What Price Diabetes?” Ye gods!” The ed’s pathetic ery Was terrible “What P p? And now it's to hear. ce Potatoes, Cheese ‘What Price Beer?” In a padded cell, the e¢ Sits mu umbling, What Price Brains? What Price Analgesia? Artichokes? Or Canes? What price everything we se What price every story? What price To hell with all we cat or wear? ‘What Price Glory?"” G. G. Carman PDUMB DORA says she is going.to wear an alarm clock instead of an ankle watch to keep her foot from go- ing asleep. By the way, where do they ¢ the best mousctraps ? Date: Detroit. Refreshes Tired Eyes Write Murine Co.,Chicago, forEye Care Book comicbooks!com