Life, 1926-02-25 · page 4 of 36
Life — February 25, 1926 — page 4: what you’re looking at
What you’re looking at
This is primarily **advertising content**, not satirical editorial material. The page promotes the Mimeograph machine, manufactured by the A. B. Dick Company of Chicago. The advertisement emphasizes the mimeograph's speed and efficiency for duplicating documents—letters, forms, bulletins, memoranda, designs—at "several thousand an hour." The headline "In the Whirl of Wheels" uses industrial imagery to suggest modernity and progress. The circular photograph shows the mechanical device itself. The copy targets business and educational institutions, promising cost savings and quick communication capabilities. This represents early 20th-century business technology marketing, positioning the mimeograph as essential office equipment for the modern industrial era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
IN THE WHIRL OF WHEELS There is no other way by which you can dup- licate a typewritten sheet, by the hundreds and thousands, so quickly as by the process of mimeographing. It has brought a new kind of speed to the hurrying wheels of industry. And a simple process it is, requiring no great expense or technical experience. It is saving time and money in amazing volume. Aside from the routine of steady production of letters, forms, dulletins, memorandums, tags, drawings, designs, etc., at the rate of several thousand an hour, the dependable Mimeograph stands ready to deliver the last minute communication, in record time and Our instructive booklet “W-2,” which at low cost. will be sent upon request to the A. B. Dick Company, Chicago, gives an adequate idea of this great need in Business and Educational Institutions. MIMEOGRAPH comicbooks.com