Life, 1926-02-25 · page 3 of 36
Life — February 25, 1926 — page 3: what you’re looking at
What you’re looking at
This is primarily a **Budd Wheel Company advertisement**, not political satire. The ad celebrates the superiority of modern automobile wheels over older "buggy wheels." The visual humor compares transportation eras: a horse-drawn buggy appears above a modern automobile, with wheels prominently displayed. The headline "Goodbye, buggy wheels...here's Budd-Michelin!" marks the obsolescence of horse-drawn vehicles. The ad emphasizes practical advantages of the new automobile wheel: scientific design, durability, easier braking, simpler steering, and easier cleaning. It positions Budd-Michelin wheels as representing progress and modernity. This reflects early 20th-century American optimism about automobiles replacing horse-drawn transportation—a genuine technological shift occurring during this period.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
. » based That was a prophecy . on good sound sense. It was natural to believe that the manufacturers and public would not be satisfied with modified § s on the automobile, whe new all-steel wheel desi for the aute | = Now, within one year, the prediction has been fulfilled. Leading automobile manufacturers have learned the me- chanical advantage of Budd-Michelin and said “Goodbye, buggy wheels.” | Automobile buyers have appreciated Detroit 4 A year ago we said f “Goodbye, buggy wheels ---here’s Budd-Michelin !" theb uty, theconvenience, the added y of the new automobile whe They say, ““Budd-Michelin is here A wheel with a scientific convex form, that uscs to the utmost the natural resilience of steel in les: 4 the severity of road shocks That permits the pla of brakes and king pins within the wheel, for more positive braking and easier stecring . . A wheel that hides the unsightly brakes... Five wheels toa set. Anextra wheel B { D D \. Philadelphia WHEEL COMPANY that dre A clean wheel, easy to keep clean No spokes to collect dirt. A more « Here's Bu for your next Car. d-Michelin—the wheel comicbooks.com