Life, 1926-02-25 · page 27 of 36
Life — February 25, 1926 — page 27: what you’re looking at
What you’re looking at
This is a **First National Pictures advertisement** promoting actor Johnny Hines and two upcoming films: "Rainbow Riley" and "The Brown Derby." **The Films' Plots:** - "Rainbow Riley" adapts a stage play, following a young cub newspaper reporter assigned to cover a Kentucky feud—which he mistakenly treats as a vacation, bringing golf clubs instead. - "The Brown Derby" features Hines as a plumber's apprentice who inherits a lucky hat, convinced its previous owner's success came from wearing it. **Context for Modern Readers:** This represents 1920s silent film marketing, when movies were heavily promoted through magazine advertisements. Johnny Hines was apparently a popular comedy actor of the era. The plots rely on physical comedy and situational humor typical of silent comedies. The ad's mention of "The Live Wire" being among 1925's best 52 pictures suggests the studio is building Hines' reputation through critical acclaim. The decorative vignettes around the central portrait show various comedic scenarios from the films.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
come Johnny ‘\ 42> Hines 4~2 C. C. Burr presents JOHNNY HINES in “RAINBOW RILEY” from Thompson Buchanan's Stage Play “THE CUB" Directed by Charles Hines Remember “The Cub’’—Thompson Buchan- an’s play used by Douglas Fairbanks on the stage? That’s Rainbow Riley. Johnny Hines, the breezy athlete, catapults himself into a cub reporter’s job; then his assignment to cover a feud in Kentucky, which he believes will be a vacation—he lands with his golf clubs and the rumpus starts! This picture will be followed by another entitled “The Brown Derby.” Why, the very title sounds funny. Johnny Hines is the poor but deserving plumber’s apprentice who “‘gets the brown derby a bequest from a relative. His sweetheart xious for his success and believing he has an inferiority complex, persuades him that wearing this same hat was respon- sible for the success of its previous owner. He must wear the brown derby always. The youth grabs the hat—and the fun begins! “The Live Wire,” one of two Johnny Hines pictures, was in. cluded in the Motion Picture News 52 best pictures of 1925. Watch for it at your neighborhood theatre if you downtown, Burn ‘em up Barn .* "Barly Bird,” Wovrvorvor oro, 00 OOOOH) ) | Szorrorvoxzosxo comicbooks.com