Life, 1926-02-11 · page 39 of 40
Life — February 11, 1926 — page 39: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**—it's a straightforward commercial advertisement for Seald-Sweet oranges from the Florida Citrus Exchange in Tampa. The ad compares two glasses of juice side-by-side to visually demonstrate the product's key claim: Seald-Sweet oranges yield "one-fourth more juice" than ordinary oranges. The left glass appears fuller, illustrating this advantage. The copy emphasizes that these are prime, tree-ripened Florida oranges that are naturally juicier and sweeter. The ad encourages consumers to "make the test yourself and see," appealing to verification through personal experience—a common advertising strategy of the era. A coupon at bottom offers a free recipe book to interested readers, typical of vintage direct-response advertising techniques.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
One-fourth more juice It is conservative to state that naturally in the warm sunshine Seald-Sweet,’ Florida’s finest and tropic rain. Ask for Seald- oranges, have fully one-fourth Sweet orangesand get one-fourth more juice than ordinary oranges. more juice. Make the test yourself and see. Seald-‘Sweet oranges are juiciest and sweetest because they are prime, tree-ripened oranges, fruit ia peal eco thathasbeenpermittedtomature and see FLORIDA CITRUS EXCHANGE, TAMPA send it to you for $1 The Seald-Sweet Recipe Book by famous dome ence authonty. be us ways famous fruit, Just check the coupon and we'll send it free. comicbooks.com