Life, 1926-02-11 · page 29 of 40
Life — February 11, 1926 — page 29: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**—it's a straightforward automobile advertisement from Life magazine, circa 1925. The ad celebrates Dodge Brothers' record-breaking sales (250,000+ cars) and announces a $10 million factory expansion that will nearly double 1925 output. The key selling point is that increased production enables dramatically lower prices ($895 F.O.B. Detroit) while maintaining quality improvements: new colors, smoother engines, stylish body lines, and all-steel construction. The rhetoric reflects 1920s economic optimism—mass production drives down costs, benefiting consumers. This represents the industrial logic of the era: manufacturing scale as progress. **For modern readers:** The price ($895 in 1925, roughly $15,000 today) and the manufacturing-as-virtue messaging are period-specific. The ad assumes readers value efficiency and industrial capacity as inherent goods, without the environmental or labor critiques that would later emerge.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
———— «. : LIFE a Record Breaking Year and astil/ Greater Year to Lome A DODGE BROTHERS f SEDAN AT THIS PRICE *B95 F. O. B. DETROIT DopGe BROTHERS MOTOR CARS With sales in excess of 250,000 cars, Dodge Brothers, Inc., have just completed the greatest year in their history. Had it been possible to produce cars in sufficient num- bers, their increase over 1924 would have been even more substantial. This year the production problem has been mastered. A $10,000,000 expansion program stands completed and the enormous output of 1925 will be nearly doubled! Production on this stupendous scale makes possible the astounding low prices announced January 7th. It makes them possible even though the car is better today than ever before. These are but a few of the vital refinements Rich and attractive new colors. Absolute smoothness of engine operation. A new snap and elasticity of operation throughout. Smart and stylish new body lines Complete vision from every angle of the sturdy all-steel body. Dodge Brothers Motor Car has always been an excep- tional product. With these refinements, at these new prices, it is without question the greatest value Dodge Brothers have ever offered. Dooce BrotTHers INC. DETROIT Dovee Baotnens (Canapa) UmiteD TORONTO, ONTARIO 27 comicbooks.com