Life, 1926-02-04 · page 31 of 40
Life — February 4, 1926 — page 31: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**—it's a **corporate advertisement** for Fisher Bodies, placed in *Life* magazine. The page promotes Fisher Body Corporation's vertical integration: by establishing the National Plate Glass Company in 1920 (a subsidiary), Fisher secured reliable glass supply for automobile bodies. The dramatic industrial photograph shows workers manufacturing large plate glass sheets. The advertising argument emphasizes quality control and exclusivity—Fisher Bodies can guarantee customer satisfaction because they control production "to an unequaled extent," including intermediate operations like glass manufacturing that competitors cannot. The Fisher body logo (showing an ornate car) appears at bottom. This represents early-twentieth-century corporate self-promotion in a leisure magazine, targeting affluent car owners.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
GLASS Amid the white silica sands of Ottawa, Illinois, rises the chief plant of the National Plate Glass Company—a Fisher sub- world’s second acturer of smpany in 1920, er Body Corporation assured itself an adequate ply of plate quality and volu and protection tha ly not available to other t manufacture To the end that every owner of acar equipped with Body by Fisher may enjoy the greatest possible satisfaction, Fisher controls all intermediate oper- ations to an unequaled extent FISHER BODIES comicbooks.com i é