Life, 1926-01-28 · page 27 of 36
Life — January 28, 1926 — page 27: what you’re looking at
What you’re looking at
This is a straightforward **Kodak advertisement**, not political satire. The page shows a woman standing on what appears to be a frozen or shallow body of water, holding a camera and photographing sailing boats in the background. The ad's message is commercial: that cameras enhance recreational activities by letting people capture memories. The tagline "Kodak is the ally of every other sport" positions photography itself as a complementary leisure pursuit—the more fun you have doing things, the more you'll want to photograph them. The "Autographic Kodaks, $5 up" indicates the camera model and price point. This represents early 20th-century marketing strategy: associating a consumer product with outdoor leisure and modern lifestyle.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Kodak is the ally of every other sport The more fun you have, the more pictures you'll want—and it’s easy with a Kodak from the first. Autographic Kodaks, $5 up Eastman Kodak Company, Rochester,N.Y ., rie Kodatciry comicbooks.com