Life, 1926-01-14 · page 6 of 40
Life — January 14, 1926 — page 6: what you’re looking at
What you’re looking at
This is primarily a **Packard automobile advertisement**, not satire or political commentary. The ad argues that Packard's business model emphasizes *service* over aggressive sales tactics. It contrasts manufacturers who push yearly new models with Packard's approach of releasing new cars every four to five years, framing this as customer protection rather than constant pressure to upgrade. The headline "Serving or Selling?" poses this distinction. The ad notes that more Packard Six cars were purchased in 1925 than 1924, attributing this to the brand's reputation for reliability and service. It highlights the affordable price ($2585) and offers a flexible monthly payment plan. The winter scene photograph shows the car in family use, emphasizing practical, everyday reliability rather than luxury or status.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Ask The Serving or Selling? S YOUR motor car maker engaged in serving you or selling you—which? Does he intrigue you with yearly models and rash promises or does he prov tect your investment? To serve means a new car only every four or five years or more. To sell means a new car every year or two or even less. Bait Packard’s business is to serve you well —knowing that those who serve best 44! << } sO “> will never want for sales, Evidently the public appre’ ciates that Packard is serv ing, for more than twice as many Packard Six carswere bought in 1925 as in 1924. The Packard Six with its beauty, comfort -and dis- tinction is not high in price —for example, the five passenger sedan costs but $2585 at the factory. For those purchas- ers who desire, there is a liberal monthly payment plan. PACKARD Man -o Who Owns ean > = SRY > SZ One comicbooks.com