Life, 1925-11-26 · page 7 of 44
Life — November 26, 1925 — page 7: what you’re looking at
What you’re looking at
This page is primarily a **promotional advertisement**, not satire. It promotes Florida investment and tourism during what appears to be the 1920s Florida land boom. The illustrated vignette at top shows wealthy tourists enjoying leisure activities—boats, cars, beach resorts, and tropical architecture—depicting Florida as a glamorous vacation destination. The text makes four main selling points: year-round pleasant climate, fertile soil, natural beauty, and favorable tax conditions for investors. Notably, there's a **"Warning to Investors"** section cautioning against "unscrupulous, fly-by-night operators" and recommending investigation before investing. This warning suggests the Florida boom attracted fraudulent schemes, and legitimate business organizations sought to maintain credibility by policing dishonest competitors. The advertisement includes a tear-off coupon for interested parties to request information.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
the Truth about FLO RIDA is good enough / ISCOUNT the stories about Florida all you will, the Truth remains—here is the new “Land of Good Fortune” because the world has awakened to Florida's four great realities: 1. The year ’round pleasantness of her Climate, and the easiness of her Life. 2. The matchless fertility of her soils, where every month is a growing season and each acre can yield, not one, but several profits. 3. The supreme beauty and charm of her natural playground areas of beaches, lakes and woodlands, which with magnificent hotels are making Florida the world’s vacation Mecca. 4. Her easy tax con- dition—Florida’s constitution prohibits state income or inheritance taxes, encouraging productive invest- ment of capital. Your faith in Florida has impressive endorsement —America’s greatest building and industrial corpo- rations have contracts running into HUNDREDS OF MILLIONS for new edifices and equipment in Florida. These far-sighted corporations know what they are doing. The big financial institutions and in- surance companies have loaned still other SCORES OF MILLIONS for Florida’s development. They too have faith that Florida’s prosperity is permanent. Have a share in Florida—in her matchless Destiny. Warning to Investors INVESTIGATE BEFORE YOU INVEST. Come and see for yourself. In any event, deal only with responsible business concerns. Local volunteer bus- iness bodies such as Chambers of Commerce, Real Estate Boards, Banks and Better Business Bureaus are cooperating with the Florida Chamber of Commerce in vigorously contesting the activities of unscrupulous, fly-by-night operators who think to reap enormous profits from credulous and unin- formed investors. Investigate before you invest. Make all railroad, steamship and hotel reservations earlier this:year Herman A. Dann, President Florida Chamber of Commerce 421 Consolidated Building, Jacksonville, Florida wenenwnnenee TEAR OFF HERE*oeeeeennscnn Florida Chamber of Commerce 421 Consolidated Building, Jacksonville, Florida I am interested in Florida and will appreciate your sending without obligation on my part information about comicbooks.com