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Life, 1925-11-26 · page 5 of 44

Life — November 26, 1925 — page 5: what you’re looking at

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Life — November 26, 1925 — page 5: Life, 1925-11-26

What you’re looking at

This page is primarily **advertising, not satire or political commentary**. It's a real estate advertisement for Coral Gables, a planned suburban development near Miami, Florida. The illustration shows a silhouetted figure relaxing under a palm tree—depicting the leisurely tropical lifestyle being marketed. The ad copy makes explicit promises: living in Florida's "tropical skies" will add years to your life and improve your health. It emphasizes property values rising monthly and frames real estate investment as financially sound. This reflects 1920s Florida's real estate boom, when developers aggressively promoted Miami-area developments to northern investors and residents seeking both health benefits and profitable investments. The "priceless gift of life" framing was typical hyperbolic marketing of that speculative era.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Will you take the Priceless Gift of Life? Bronzeb, ERECT old men. Women delehang in new cream-and-rose complexions. Round and brown children. Handsome ull-figured youngsters. These are evidences of the extraordinary vitality and superb health that come from living under the tropical skies of Coral Gables. And when you'see these people you will believe, as we do, that the only American tropics will add years to your life, and will add new pleasures and delights to each year. Coral Gables, Miami's most beauti- ful suburban city, is planned to give space and air, sun and breeze to every inhabitant. The magnificently wide avenues and plazas open the city to the cool, spicy trade-winds The trop- ical planting and the forests temper, but never obstruct, the life-giving sun. The white sand beaches offer miles of sea-bathing that is as safe and pleasant as anywhere in the world. All that you seek in recrea- tion is at your door. The peace and quiet, the freedom from noise and crowds, take away the lines from strained faces. Troubles have a way of disappearing at Coral Gables. Life becomes active, colorful and healthful. Property Values are Rising. Investments are Paying Remarkable Dividends Under the wonderful city plan and the careful restrictions, property val- ues tend to increase steadily and surely. Home-builders are even now watching their property rise in value month by month. Every buyer of property in Coral Gables literally cannot help sharing in the profits that attend every step in the develop- ment of the city plan, and in the pros- rity that is so rapidly transforming Miami and its environs. Extraordinary Opportunity for Investment The 1920 census showed a growth in Miami's population of 440 per cent in ten years. Since then it has increased even more rapidly, Bank clearances today are ten times those of a year ago. Every activity feels the stimulus of this tremendous growth, and especially is it mani- fested in the increase of property values in the city and suburbs. In Coral Gables the value of home and business sites has increased amaz- ingly every year for the past three years. Yet building plots in Coral Gables may now be secured by a smallinitial investment. These plots are offered in a wide range of prices, which include all improvements such as streets, street lighting, electricity and water. Twenty- five per cent is required in cash, the balance will be distributed in payments over a period of three years. The Coupon Will Bring You Rex Beach's Dramatic Story—Free Rex Beacu has written a fascinating tale about the miracle of Coral Gables. Te not only tells the complete story of this city, but also contains the facts and figures that prove its success, We will also tell you about the special trains and steamships that we run to Ors Gables at frequent intervals. If you should take one of these trips, and buy property in Coral Gables, the cost of your transportation will be refunded upon your return. But first of all—sign and mail the coupon—now! i Corat Gastes Corporation LFAG | Administration Building Coral Gables, Miami, Florida Please send me Rex Beach's story } upon the miracle of Coral Gables. 1 i } understand that this places me under | no obligation. Name. Street. | City —___ State. i CORAL GABLES Miami Riviera2 AO Miles of Water Front comicbooks.com