Life, 1925-11-26 · page 38 of 44
Life — November 26, 1925 — page 38: what you’re looking at
What you’re looking at
This is primarily a **Palmolive shaving cream advertisement** occupying the left two-thirds of the page. The "queer way" refers to the counterintuitive sales strategy of urging customers *not* to buy immediately, but instead to accept a free 10-day trial tube. The ad emphasizes that Palmolive's confidence in product quality justifies this approach—claiming superior formulation (60 years of research, 130+ formulas tested) and citing that 8 in 10 trial users become repeat customers. The accompanying illustration shows a businessman at his desk examining the product, suggesting professional endorsement. The right column contains brief film reviews under "The Silent Drama: Recent Developments," discussing movies including works by Buster Keaton, Mary Pickford, and others—typical of Life magazine's entertainment coverage from this era (appears to be 1920s based on film references and styling).
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A Queer Way of doing business, you may say, yet- We urge you “don’t buy—yet”—let us first prove the claims made for this unique shaving cream. Accept, please, a 10-day tube free. TUNG customers not to buy your product may appear an odd selling phi- losophy. Yet that is the way we brought Palmolive Shaving Cream to top place in its field. We urge you not to buy it. But to start using it at our expense. Will you grant us that courtesy? We'll thank you if you will Immeasu ably Different Palmolive Shaving Cream is based on new principles of skin care and beard softening. It is immeasurably different from any cream you know. 60 years of soap study stand behind it. World's soap experts make it. . . the makers of the world’s leading toilet soap, Palmolive. It represents 18 months of laboratory experiments, of over 130 formulas tested before perfection was reached. It embodies the 4 supreme requirements tooo men named as their ideal of a shaving cream, plus a fifth—stronger bubbles. 8 men in 10 who try it, stay with it. A great many of its users were won from rival Preparations. Such success, you'll agree, does not come without reason. 5 New Delights These you'll find—these new shaving joys, these comforts unknown before. 1—Multiplies itself in lather 250 times. a—Softens the beard in one minute. 3—Maintains its creamy fullness for 10 minutes on the face. 4—Strong bubbles hold the hairs erect for cutting. s—Fine after effects due to palm and olive cil content. 10 Shaves Free Now in justice to yourself, and in courtesy to us, please accept a 10-day tube free. Give us a chance to prove our claims. Find out for yourself whether your present method is not failing in some important ways. To add the Gnal touch to shaving luxury, we have created Palmolive After Shaving Tale—especially for men. Doesn't sbow. Leaves the skin smooth and fresh. and gives that well-groomed look. Try the sample we are sending free with the tube of Shaving Cream. — a as = TEN SHAVES FREE and a can of Palmolive After Shaving Talc Simply insert your name and address and mail to Dept. Bro94, Te Palmolive Company (Del. Corp.), 3702 Iron Street, Chicago, Il Residents of Wisconsin should address The Palmolive Company (Wis. a Milwaukee, Wis. THE SILENT DRAMA Recent Developments (Continued from page 28) boy, with spectacles and buck teeth, strides into his father’s shop with his report card—and a bystander observes to the father, “That son of yours will amount to something some day, Mr. Roosevelt.” There are several strenuous attempts at comedy in the picture, based on the assumption that there is nothing quite so deliciously mirth-provoking as the spectacle of an Irishman throwing a brick at an old gentleman in a silk hat That same formula was employed by Mary Pickford in “Little Annie Rooney,” and will probably be useful to generations of movie producers yet unborn. It proves that the standard gauge of American humor is still to be found in the newspaper comic strips Go West. Buster Keaton asa friend- less youth who falls in love with a brown-eyed cow. Compromise. More martyrdom by Irene Rich, an excellent actress who is becoming just a bit of a pest. ¢ King on Main Street. Adolphe Menjou in a gay, flippant and thor- oughly amusing trifle. The Dark Angel. A somewhat com- plicated story, beautiful photography and fine work by Ronald Colman. The Best People. Gilded hokum. Fine Clothes. Not particularly thrilling, but exceptionally well done. Flower of Night. Pola Negri and Joseph Hergesheimer ought to know better. Little Annie Rooney. Mary Pick- ford and her rascals in a protracted rough-house. A Regular Fellow. from Raymond Griffith. Exchange of Wives. Domestic dif- ficulties in the usual manner. The Man onthe Box. Syd Chaplin demonstrates some new falls. The Freshman. Harold Lloyd comes through with a rush at the finish. The Phantom of the Opera. An elaborate ghost story, with Lon Chaney as the ghost. Don Q, The Gold Rush and The Merry Widow. All on the required list for this semester. R. E. Sherwood. Another wow Why I Love Florida I rove Florida. Its people are the best the North can produce. Its climate is the most inviting that ever existed in a prospectus. It presents glorious opportunities to make money on orange plantations, on city lots, and on paper. Its ocean frontage has more build- ing sites than a realtor can shake a stake at. I love Florida. I have never been there. McC. H, comicbooks.com