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Life, 1925-11-26 · page 37 of 44

Life — November 26, 1925 — page 37: what you’re looking at

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Life — November 26, 1925 — page 37: Life, 1925-11-26

What you’re looking at

This page is primarily a **tourism advertisement** for Tampa, Florida, disguised as editorial content in *Life* magazine. The illustrated cartoons promote Tampa's attractions to wealthy northerners fleeing harsh winters: horse racing at the new West Coast Jockey Club, greyhound racing, championship golf courses, and a military training presence (the Washington Senators baseball team trained there). The text uses exuberant language ("Come to Tampa, gay resort, great port") typical of 1920s boosterism. The satire is subtle—*Life* magazine's readers would recognize this as obvious civic promotion masquerading as news. The cartoons and breathless copy parody the overwrought enthusiasm of real estate and tourism marketing of the era. By running it alongside actual book reviews, the magazine gently mocks both Tampa's promotional zeal and the credulity of readers tempted by such appeals. The bottom section advertises Ellison Hoover's cartoon collection, suggesting *Life* used such promotional pages partly as revenue.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Life and Letters (Continued from page 25) deserves a notice in approximate terms of itself. Fraulein Else, on a visit to her aunt at a fashionable hotel in the Austrian Tyrol, receives a special delivery letter from her mother announcing that her father, a brilliant lawyer whose finat- cial escapades have gradually alienated all lenders, must have thirty thousand gu'den within three days or be sent to prison. All possible sources have been jlingly tapped, and it is the “s suggestion that Else, nineteen xquisite, get the money from Herr sday, @ contemporary and former benefactor of her father who is also hotel. That is all of the story h should be told here. Schnitzler presents the desperate child's situation in the new manner, and with a poignancy which often makes the reader feel as if he were an unhelp- shade at her side. Robert A. Simon's translation from the German is a good one. lr T Know Wuat I Mean,” by Elsie Janis (Putnam), calls into ques- tion whether or not it is quite fair for the gods to have bestowed so many tal- ents on one person, but inasmuch as the popers in this book prove that they be- stowed a good deal of common sense on her as well, perhaps no complaints woll be registered. They cover a va- ricty of subjects, and are written with an informal cheerfulness out of Elsie’s own experience. One of them is about s. Janis, whose faithful shepherding ner daughter has long been a matter { comment. From it we learn that nice when a foreigner asked an Amer- n if there were any institutions in r country similar to something they vere discussing, the American answered, yes. We have the Statue of Lib- and Elsie Janis’s mother.” Henry Cottins Brown's “The Last y Years in New York,” the tenth ame of Valentine's Manual, is ue- htful. How well Mr. Brown has embled the high lights of the period is covering, and what positive genius he has displayed in gathering the illus- ions for his text! Not the least interesting amongst the latter are the «productions from two or three maga- ines identified with the period’s devel- opment, and, blushing modestly, it gives this department pleasure to mention that Lire and Mr. Charles Dana Gibson come in for a fair share of the glory. Baird Leonard. =l Horse racing and everything! The new West Coast Jockey Club will give Tampa real thrills this Weather! Just think! Walter Johnson and the rest of the Senators have trained here for five years and haven't missed a day's training in that time! year! Ws, EMO P= And the way those whippets (grey- hounds) run! If you never saw a dog race, you've got a treat at Tampa's new track. And golf! Boys and girls, such golf! Cham ionship courses that fairly scream an invi- tation for a tussle “Old man Bogey”! And the sweet strains of Bachman’s Million Dollar Band wafted on the balmy breeze twice daily in lovely Plant Park! Obey that impulse! When the old wind howls and the cold bites, and the snow flies, and the slush and ice get in their nasty work, come to Tampa! Come the fastest way, come the slowest way, come some way! Come where health, happi- ness and opportunity beckon! Come to Tampa, gay resort, great port, thriving, growing, commer- cial and industrial city! Mpa FLORIDA'S GREATEST CITY TAMPA BOARD OF TRADE P.O. Box 8019, Tampa, Fla. Cartoons from LIFE by ELLISON HOOVER, with an introduction by ROBERT BENCHLEY, contains a collection of Hoover's best work—enthusiastically acclaimed by Lire’s readers, Address your order (with $1.50 enclosed) to: LIFE—S98 Madison Ave—New York, N. Y. Mr. Newricne (cn route): This train is already running an hour late. Mrs. Newricne: Blame yourself, then, not me. Why didn’t you tip the conductor? comicbooks.com