Life, 1925-11-12 · page 35 of 41
Life — November 12, 1925 — page 35: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. It contains four commercial advertisements typical of early-20th-century magazines: 1. **Whitney Dresmore Shirts** ($3.00-$3.50): Markets soft pastel dress shirts with customizable collars to men abandoning old "hard-boiled" starched styles. 2. **Absorbine Jr. liniment**: Advertises pain relief for "muscular rheumatism" (likely arthritis), featuring a testimonial from a satisfied user. The product promises quick relief when applied to affected joints. 3. **Life Magazine self-promotion**: The magazine pitches subscriptions by emphasizing its philosophy of promoting happiness and laughter as moral goods—readers should "look on the bright side" rather than despair. 4. **Van Heusen Collar**: Promotes "starchless" collars as stylish, comfortable, and economical year-round. The page reflects **1920s consumer culture**: marketing comfort, modernity, and practical solutions to everyday problems. No political figures or satire are present.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
$3.00 and $3.5! Te doesn’t matter if you used to wear hard- boiled shirts with detachable cuffs—or if you « «you couldn’ help but hike these beau- UAT Whitney shirts in soft pastel colors, h crisp patterns and custom line. At: tached collars if you like them, or collars to match. Outstanding style, of course! And outstanding value as well. Ask your dealer to show you the DRESMORE?! dn printed broadcloth and fine woven madras. Fe WACHUSETT SHIRT COMPANY Leominster, Mass. : Creators of the famous Whitney Playmore Sport Shirt and Junior Playmore for Boys Take away rheumatic p 33 A When the firsewarning twinges come, apply Absorbine, Jr. Ic rouses the blood to renewed action and brings quick relief } to the congested area. Follow- “My trouble is muscu- lar rheumatism. The Very first application of Absorbine, Jr. brought almost immediate re- lief." — From Files. ing relaxed tension, the pain and ache quickly disappear. Don’t fear to rub—it cannot burn. Itisanagreeableliniment to use; ofa pungent, agreeable odor, which quickly disappears. Besideskeeping musclesand jointslimberand fee from stiff ness, the magic bottle has many other emergency and everyday uses.Itshould havea prominent place in your medicine cabinet. At all druggists’, $1.25 or pestpaid Send for free trial bottle Inc., Springfield, Mass, Just Being Happy is A Fine Thing to do, Looking on the Bright Side Rather than the Blue. helps his readers to look on the bright side and them something to do it with—his Laugh on cvery Page. Happiness is a fine thing, and makes one radiate sunshine, a living inspiration to others. “He taught his neighbors to laugh” is a finer commentary than that he was king of a big country, for kings are incidental, while laughter is of grace. Read Lire, laugh, and look on the bright side yourself for a year, or try our Special Offer Enclosed find One Dollar (Canadian $1.20, Foreign $1.40). Send Lire for the next ten weeks to LIFE, 598 Madison Avenue, New York One Year $5 Canadian $5.80 Foreign $6.60 (142) NEN QRSSESESES SN NJ) CORRECT in November as in July § The VAN HEUSEN Collar is as stylish as it is starchless and as correct as it is com- fortable. It is the World’s smartest, most comfortable, most economical collar. 12 STYLES— S0c. each Phillips-Jones, New York comicbooks.com FIPEDILISTIZISITERIBTEBEBEATER EET EDE EEE MELA