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Life, 1925-11-05 · page 44 of 50

Life — November 5, 1925 — page 44: what you’re looking at

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Life — November 5, 1925 — page 44: Life, 1925-11-05

What you’re looking at

This page contains two unrelated advertisements from a 1925 *Life* magazine issue. **Left side:** An ad for "Reddy Tees" (golf tees). The copy emphasizes that professional golfers—winners of major tournaments—used this product, claiming 123 of 135 amateur contestants and 67 of 68 professionals used them. The appeal is straightforward: championship golfers know best, so you should too. The product was wooden, affordable (25 cents), and came in yellow or red. **Right side:** An ad for Edgeworth pipe tobacco, featuring a humorous letter from a customer in the Philippine Islands describing his loyalty to the brand—he orders it in bulk in May to last until August rather than smoke inferior local alternatives. The ad includes satirical "origin stories" of golf's name (referencing "goph"), mixing absurdist humor with Scottish vernacular. Both ads use *Life's* satirical voice to sell products through appeals to aspiration and loyalty rather than functional benefits.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

LIFE .- Why They Named It Goph To acquire the proper cultural back- ground, the compleat gopher should familiarize himself with the story of how goph got its name. Of this there are several versions. ‘The Scotch centuries ago evolved this explanation: whenever the laddies came hame frae the links, their breaths oozed alcoholic essences and they emitted many hiccoughs. This hacking noise was familiarly shortened to “coughs,” and later to “coff” or “goff,” in which form it was received in the best circles as designating the outstand- ing feature of the game. Oddly enough, the name still persists in these “More precious than rubies’ —seems this smoking tobacco Old smokers of Edgeworth delight in their friendly rivairies for length of attachment to their favorite brand, and for total poundage incinerated in their trust: pipes. Mr. Dug. n inaugurates another sort of competion a sort of Long-Dis- tance-Wait Contest. For this loyal Edgeworthian orders his favorite to- bacco in May, and then s on forage days, despite the fact that the bever- | Fations until August, rather than twist ages responsible for it are no longer | tive varieties. obtainable. Read Mr. Dugan’s letter and be Another story is attributed to Samuel | thankful you’re wnere you are! The REDDY TEE All the Winners Win with REDDY TEES HE winner of the 1925 National Open Tourna- ment used Reddy Tees— and so did the winner of the National Amateur, and the winner of the Eastern Woman's Tournament. By actual count, 123 con- testants out of 135 in the National Amateur and 67 out of 68 in the Profes- sional Golfers Association Tournament used Reddy Tees. These golfers of champion- ship caliber KNOW. They take advantage of every fac- tor that will help them play better golf. That's why they use Reddy Tees—and why you should use them. Be sure to ask for REDDY TEES—they are all wood, allin one piece. Your “Pro” has them. Yellow or Red. Eighteen in handy box—twenty-five cents. Tue Niesto Manuracturine Co. INCORPORATED Tuirty-eicut East Twenty-tairp Stream New York Johnson, whose studies of natural phe- nomena long amazed the scientific world, “The Golff,” he is said to have stated, “was a preposterous beast in- habiting the great open spaces. This beast had a tail shaped like a long mashie niblick. Being immoderately fond of nutmegs, the Golff would roam the jungle from morn till dark, amus- ing himself by knocking nutmegs from the nutmeg bushes with his niblick-like tail. After one of these all-day hikes, the Golff would return at sundown to his den, where he consumed enormous quantities of alkali and annoyed his den- mates with stories of his wonderful shots.” Still another legend has it that the game derived its name from one An- drew Goff, a venerable Scotchman who was reputed to have made eighteen suc- cessive holes-in-one, with his eyes blindfolded. Goff, however, was never able to get any one to attest his score, and I for one am unwilling to believe that more than nine holes were made in this remarkable fashion. And now as to the correct origin. Although it is not generally known, A POST GRADUATE Philippine Islands Larus & Bro, Co., Richmond, Va. Enclosed please find money- . for which please send 1 1-16 oz, glass jar Ru 1.50 can Qbod; 1—81.50 can Plug Slice. Until recently I-have been able to get Edgeworth from a dealer near here, but for the last month he has been “out,” and I have been smoking native cigar- ettes and other so-called tobacco. I realize that it will be three months or ir from this, but 1 know re by sending direct to you, “jat out.” In the mean- time I may be able to scare up a little bere and there. It's mighty hard to “bum” any Edgeworth from friends in this part of the world. They'd just about as soon give you the key to their safety deposit b xes as they would to the “Old tobacco bo: re they keep their Edgeworth, Phone blame them: it’s mighty hard to get, and it's terribly hard to go without.” I know how the baby felt about the scan now: I won't be happy till I get my Edgeworth. Yours, almost tearfully, Cc. P. Dugan. Let us send you free samples of Edgeworth so that you may put it to the pire test. If you like the sam- les, you'll like Bdgeworth wher- ever and whenever you buy it, for it never changes in quality. Write your name and ad- dress to La- rus & Brother Company, 16K South 21st Street, Rich- mond, Va. We'll be grate- ful for the name and address of your tobaceo dealer, too, if you care to add them. Edgeworth is sold in various sizes to suit the needs and mean: of all pur- chasers. Both Edgeworth Plug Slice and Edgeworth ady-Rubbed are packed in small, pocket size packages, in handsome humidors holding a pound, and also in several handy in-between sizes. To Retail Tobacco Merchants: If Wire jobber cannot Spy you with worth, Larus rother Com- pany will gladly send you prepaid by parcel post a one- or two-dozen cart:n of any size of Edgeworth Plug Slice r Edgeworth Ready-Rubbed for the sax e price you would pay the jobber. comicbooks.com