Life, 1925-10-22 · page 72 of 74
Life — October 22, 1925 — page 72: what you’re looking at
What you’re looking at
This is primarily an **advertisement for the newly relaunched Harper's Magazine**, not a political cartoon. The page celebrates Harper's September 1915 debut with testimonials from prominent figures including H.L. Mencken, T.W. Lamont, and Anne O'Hare McCormick—lending credibility through authority endorsement, a common advertising tactic. The satire is subtle: Life magazine (a competing publication) is promoting a rival's success, which appears generous but likely contains ironic undertones about Harper's pretensions to intellectual sophistication. The description as "the indispensable periodical for alert minded and sophisticated America" and emphasis on "rapid wit, clarity of judgment, independence of thought" targets educated, elite readers. The November issue preview lists serious content—articles on law enforcement, American women, and predictions of European war—positioning Harper's as substantive and forward-thinking rather than merely entertaining.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIFE 32 : Some of the agreeable things people are saying — “Altogether a remarkable issue, per- haps one of the finest numbers, not merely of Harpers, but of any m. zine that has ever been published in the United States.” TIME, “The new Harpers has just come in My sincere congratulations. The for mat is superb, and I like the new cover immensely H. L. MENCKEN. “Lam delighted with your new magazine in every way.” T. W. LAMONT. “L can’t resist making myself heard in the cheering gallery for th Har- pers... TE don't know when I have seen so much literature spread on a single table of c ANNE O'HARE McCORMICK “You are off to a fine start with the new Harpers. The ber issue is about as good a mber as 1 ever saw. Cong “I read Dr. Fosd day, It is as good as can be, tremely well written—as wel as it is logical—inseeing and far. He is a man of great ability have done well to get him.” SIR GILBERT PARKER. “IL want to send you my congratula tions on the September pers. It is a great ma; should think that any author of creative literature would take especial pride in seeing his material in such good com pany and in such good form.” FREDERIC MELCHER. DEDEDE NE NSN We are continuing Our Special Anniversary Ofer to new subscribers. For only $3.00 you may ave Harpers for one year (the unal price is $4.07). Simply sign the wall bill you hater. (Or, if ye your check) Mail it to Harper @ Bros, 49 East yd St., New York, Ly. Name DRAM RAT AER RAT RAL RAL RRA RRR AE TEINS INS INS INS INS INS INS INS INS INS INS ING NS IS NS NSIS ISIS INS ISIS ISIN INS INS INS ISN Harr mbor CIS “oO ZINE Phenomenal Success of the New HARPERS Magazine The indispensable periodical for alert minded and sophisticated America HE new Harpers Magazine has achieved an unqualified success. The September issue—its first appearance—was completely sold out in ten days. And from all over the country enthusiastic and wholly spon- taneous letters continue to pour in, in gratifying appreciation of the vigorous, youthful, provocative personality of the new magazine. Moreover, the editorial forecast promises for the coming months even richer material, The best in fiction from America and England; fearless and vivid discussions of significant phases of American life; important points of view from and about Europe; brilliant criticism and absorbing problems involving the human equation. In short, the new Harpers will triumphantly fulfill the promise of its first numbers just as it has already established itself as the periodical most sympa- thetic to the modern educated mind—a periodical of rapid wit, clarity of judgment, independence of thought, and high literary flavor. In the November Number LAW MAKING AND LAW ENFORCEMENT, by Arthur T. Hadley I BELIEVE IN MAN, by Dr. Harry E. Fosdick THE HOMETOWN MIND, by Duncan Aikman THUNDER ON THE LEFT, Part Ill, by Christopher Morley WHERE THE NEXT EUROPEAN WAR WILL START, by Frederick Palmer THESE AMERICAN WOMEN, by Rebecca West THE FETISH OF THE JOB, Anonymous AMERICA’S POLITICAL DECLINE, by Frank R. Kent THE PROMISED LAND, by Hendrik Willem Van Loon THE WAYS OF THE WEEVIL, by Henshaw Ward THE ONCE OPEN ROAD, by Charles Merz STORIES; by Walter De La Mare, Roy Dickinson, Philip Curtiss Harpers MAGAZINE ‘BUSH TURMINAL PRINTING CORPORATION, BROOKLYN, KT. comicbooks.com