Life, 1925-10-22 · page 37 of 74
Life — October 22, 1925 — page 37: what you’re looking at
What you’re looking at
This is a **Fisk Tire Company advertisement**, not political satire. Two older men play checkers while contemplating retirement, with a thought-bubble showing a cherub holding a glowing orb labeled "Time to Re-tire / Get a Fisk." The visual pun plays on "re-tire" (retire from work) versus "retyre" (replace tires). A small dog sleeps nearby. The ad's message targets middle-aged workers: retirement security depends on reliable Fisk tires for leisure travel. The cherub suggests comfort and ease—aspirational imagery for early automotive culture. The copyright date appears to be 1925 (the "1985" is likely a OCR error), placing this in Life magazine's heyday as a humor and advertising publication.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Coyyright, 1985, The Fisk Tire Co., Ine, A reproduction of this design in full color will be sent free on request. The Fisk Tire Company, Inc., Chicopee Falls, Mass, comicbooks.com