Life, 1925-10-22 · page 36 of 74
Life — October 22, 1925 — page 36: what you’re looking at
What you’re looking at
This is a Dodge Brothers automobile advertisement, not a political cartoon. The page promotes the "Exceptional Riding Comfort" of Dodge motor cars, emphasizing their advanced suspension system ("long underslung spring equipment"), balloon tires, and low-slung body design. The illustration shows a family on a rural roadside—a man in a car, a woman selling honey, and children—depicting leisure travel. The ad's message claims that Dodge vehicles now offer riding comfort previously associated only with expensive luxury cars, making them accessible to middle-class families. This was a significant selling point in the 1920s-30s when automobile comfort was still a developing feature. The "Honey for Sale" sign suggests an American pastoral setting, positioning Dodge as ideal for extended touring trips.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
go EXCEPTIONAL RIDING COMFORT Travel all day, and the next, and the next. Then you will begin to understand what Dodge Brothers, Inc. have accomplished with their long underslung spring equipment, balloon tires and low-swung body lines. In touring, the master test of riding ease, Dodge Brothers Motor Car now acquits itself with a distinction you have learned to associate only with vehicles of the largest and most expen- sive type. Dooce Brotners|INc.DeETROIT Dense Bromens (Canapa) UmiteD TORONTO, ONTARIO comicbooks.com