Life, 1925-10-01 · page 4 of 36
Life — October 1, 1925 — page 4: what you’re looking at
What you’re looking at
This page is **not satirical or political**—it's a straightforward advertisement for Phoenix Hosiery, specifically their "368" stocking model for women. The content emphasizes product features: the stockings are made from fine Japanese silk, feature special dyeing for rich colors, and include reinforced heels and toes with an invisible "stop-run" feature to prevent runs (a common hosiery problem of the era). The text highlights durability and elegance as selling points. The photograph shows a woman's leg displaying the hosiery. The ornate decorative border and typography reflect typical 1920s advertising design conventions found in *Life* magazine's commercial pages. This is pure advertising—no cartoon, satire, or political commentary is present.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
68 is probably the most famous hosiery number in the world. Three-sixty-cight! A call number for the women of America. In a very literal sense ¢ these three figures spell smart- ¥ ness. And more than that, 4 this particular Phoenix stocking for women is sold by the un- numbered millions, because it stoutly resists wear, and retails at 4 better stores everywhere for only * $1.85 a pair, eve It is made of the finest grades of pure Japanese silk, enabling us to attain the dain- tiest of colorings throughout wide ranges, by our special Phoenix dyeing process. It brings a new color feast to color-loving eyes. An accurately full-fashioned stock- ing, it is cleverly reinforced where the stress is greatest, by a special weaving at the heel and toe, so skillfully done as not to detract from its outstanding elegance. A smooth-footed stocking! It has a full garter-top, with an invisible stop-run that really does what it is intended to do—stop runs. And it will come from innumerable washings still with the appearance of newness. These are some of the reasons why this famous number 368—three-sixty-cight —has reached a popularity PHOENIX HOSIERY comicbooks.com