Life, 1925-10-01 · page 3 of 36
Life — October 1, 1925 — page 3: what you’re looking at
What you’re looking at
This is primarily a **product advertisement**, not political satire. It promotes the Grebe Synchrophase radio receiver, manufactured by A. H. Grebe & Co., Inc. in New York. The ad's appeal centers on **selective listening**: the illustration shows well-dressed people enjoying radio broadcasts from distant cities while avoiding local station interference. The "Grebe Binocular Coils" metaphor compares radio tuning to binoculars—precisely targeting chosen signals while filtering out unwanted ones. The text emphasizes luxury and control: listeners can hear "some distant city undisturbed." This reflects 1920s radio's novelty and appeal to affluent consumers who valued both entertainment access and social status. The closing tagline, "Fame is the follower of reality," suggests the product's reliability and quality. No political figures or satire appear present.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
tf Lites Great Joys O sit before the Synchrophase and select the broadcast program that suits your fancy—to listen to some distant city undisturbed by what the home town stations are doing. Such is the advantage of owning the one receiver which has Grebe Binocular Coils. Like trained hounds, they pick up the trail of the faintest broad- cast signals and bring them in. The crossing trails of strong local stations cannot throw them off the scent nor break in on your enjoyment. The joy of having a Synchrophase does not depend on this alone. Many other features—exclusively Grebe—contribute to that reception which is the pride of Synchrophase owners and the envy of their friends. If you want to get the station you want, when you want it; if you want volume and tone quality, and accurate tuning without nerve strain, you will Ask your dealer to deliver a Grebe Synchrophase to your home. A. H. Grebe & Co., Inc., Steinway Hall, 109 W. 57th St., N.Y. C. Factory: Van Wyck Blvd., Richmond Hill, New York Western Branch: 443 S. San Pedro St., Los Angeles, Cal. e mabile WGMU, and marine WRMU. 7 & CBIR) “Fame is the fol- lower of reality.” TRADE MARK REG. US. PAT. OFF. Ya Tee Fame has come to the Synchrophase, becauseits owners All Grebe apparatus is covered and pending comicbooks.com