Life, 1925-10-01 · page 33 of 36
Life — October 1, 1925 — page 33: what you’re looking at
What you’re looking at
This page showcases *Life* magazine's appeal circa 1926 through reader testimonials ("The Inquiring Reporter"). Family members—father, brother, sister, mother, and boy—praise specific writers and cartoonists: E.S. Martin's editorials, Dorothy Parker, Robert Benchley, Charles Dana Gibson's illustrations, and Percy Crosby's "Skippy" comic strip. The satire is gentle: each generation finds different value in the magazine, from serious editorial policy to funny drawings. The father's thirty-year habit suggests *Life*'s cultural authority; the boy's enthusiasm for Percy Crosby indicates its reach to younger readers. The right page advertises a Mediterranean cruise—typical of *Life*'s affluent readership. The bottom cartoon shows a woman proudly displaying a moose head, with the husband's hunting story beginning—seemingly a gentle domestic humor piece common to the era. Overall, this functions as both reader testimonial and self-promotion.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
CThe L Cru: a THE INQUIRING REPORTER uxury Cruise tothe i ior edilerranean Place: Every American Home. x > PALESTINE — EGYPT 5 N ve crmise excecding ecery expectation— FATHER (average citizen): || JP dadatlons comport, eed sercice, enjoyable. eel use | started reading Lire F { lainment, on board the “ Rotterds . thirty years, ago and have been |} P Se te Otd ie fréies and Weeiling (sigs: ta utterly unable to break myself of sass aes ‘° the habit. I rely on E, S- Martin (By, the famous eek February hs 190 as the sanest and most intelligently NN) Under ene observant editorial writer in the 4 Hottann-Amenica Line's country; I rely on the editorial own management policy, which has consistently con- 1 : The “ROTTERDAM” formed to its own high standard. 37.7470 tons realater. And I secretly like the way Lire 7,190 tons displacement Kids us two-fisted business men. . Has 2 world-wide reputa- God knows, we need it! Mf cenit bee ae 7 and co 't of her appoint. BROTHER (average. sopho- . : ; Z fens Of ber concioe ted tke more): I'm going to write John k Z high standards of service Held and ask him for the original i and management on board, of the cover on this week's Lire; nd maybe I wouldn't like to meet . ey eeren Dare of Deliahttal Diversion irl vt f him! E ITINERARY includes Madeira, Lisbon, Cadiz, he girl w 0 poses or him: = y Seville, Gibraltar, Algiers, Tunis, Athens, Constan- son Hoover's “Impressions of tinople, the Holy Land and Egypt, Italy and the Places by One Who Has Never 4% Boone ieee. planned Shore Excursions. Been There” always hand me a 4 Se Por eculaa Hesite laugh, and so do those crazy illus- en Geta trated verses by Fred Cooper and American Epo cates 2 ee just about everything by Glu MMustrated Folder “L” on request Williams. 1 guess my favorite . . ; . writers are Dorothy Parker and For choice selection of accommodations make reservations NOW H. W. Hanemann and Corey Ford. HOLLAND-AMERICA LINE E SISTER (average flapper): 1 4 always read what Baird Leonard 21-24 State Street, New York says about Mrs. Pep because she seems so hiwnan, and I never miss Benchley's reviews of the plays ow, and Sherwood's cracks about the Montreal, Toronto. movies, because I always agree ; Or any autho with them even when their opinions Sicamonlp Age different. from mine, if you o»w what I me: And aren't ¢ pictures of he Gay Nine- ties” killing? MOTHER ( crage wife): There's something friendly about Charles Dana Gibson's drawings in Lire. I regard his characters members of my own family, with a real place in my own home. Perhaps it's because Mr. Gibson's pictures are so true to life. Well— soam I BILL (average kid): When it comes to tistic pictures, you can't tie this Perey Crosby. Me and all the members of our ath - letic club take a squint at Skippy every week, and he's got to be sort of a member of the gang. And we always save those comical drawings by Sullivant and Don Herold and Shaver's pictures of kids and Dickey’s dogs. I've got a pup myself. RE YOU a member of Lites rapidly increasing family? The coupon below (plus One Dollar) wiil entitle you to full membership for ten pleasant weeks. LIFE 598 Madison Avenue, New York, N. Y. Please send me LIFE for ten weeks, for which I enclose Mrs. Go-Getter: TELL "IM MOW YOU GOT THAT One Dollar (Canadian, $1.20; Foreign, $1.40). MOOSE HEAD, JOH John: WELL, SIR, I'D BEEN HUNTIN’ AROUND THE NORTH COUNTRY FOR A GOOD HEAD, AN’ just ast HAD GIVE UP ALL HOPE, I CAME TO A CLEARING IN THE WOODS, AND AS I HORNED INTO THE VACANT CABIN, PRESTO! THERE IT WAS RIGHT OVER THE FIREPLACE! comicbooks.com