Life, 1925-09-24 · page 39 of 41
Life — September 24, 1925 — page 39: what you’re looking at
What you’re looking at
This is a **Buick motor car advertisement**, not political satire. The page promotes "The Better Buick" automobile, emphasizing its 75 horsepower engine and 75 mile-per-hour capability—notable performance specs for the era (likely 1920s based on the car's design and styling). The image shows well-dressed figures admiring the vehicle, with a spotted dog nearby. The advertisement's tagline—"When better automobiles are built, Buick will build them"—was the company's actual slogan, expressing confidence in the product's quality and superiority over competitors. The "satire" label appears misapplied; this is straightforward period advertising using aspirational imagery and elegant typography typical of high-end automobile marketing from the early twentieth century.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
WHEN BETTER AUTOMOBILES ARE BUILT, WILL BUILD THEM p, its 75 horsepower, 75 mile-an-hour performance, the Better Buick is as different from the usual car as June from December. Undiscovered pleasures in motoring— undiscovered economy in ownership are now found in the Better Buick. LY Y EN ENG) ~The Better Buick, <- - comicbooks.com