Life, 1925-09-24 · page 38 of 41
Life — September 24, 1925 — page 38: what you’re looking at
What you’re looking at
This is primarily a **Burberrys advertisement**, not political satire. The page features: **Content**: A luxury fashion ad for Burberrys London overcoats, emphasizing their prestige ("most famous house in London"), quality ("great warmth with extremely light weight"), and social status for "smart occasions and correct outer attire." **Illustrations**: Sketch-style drawings show an elegantly dressed woman in a Burberrys coat and men in overcoats in an outdoor social setting, establishing the garment as aspirational wear for refined occasions. **Business Details**: The ad lists the New York address (14 East 38th St.) and mentions dealers throughout the US and Canada, targeting the American market. **Context for Modern Readers**: This reflects early 20th-century advertising's emphasis on British sophistication and social class signaling through fashion—Burberrys leveraging their royal warrant (noted at top) as marketing prestige.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
URBERRY Overcoats are designed and tai- lored by the most famous house in London for smart occasions and correct outer attire throughout the world. They are noted for great warmth with ex- tremely light weight. Dealers in every important city inthe United States and Canada. For thename of your local dealer write to BURBERRYS, LTD. 14 East 38th Se. New York City BUSH TERMINAL PRINTING CORFORATION, BROOKLYN, NIW YORK comicbooks.com