Life, 1925-09-17 · page 27 of 36
Life — September 17, 1925 — page 27: what you’re looking at
What you’re looking at
This is a **radio advertisement**, not a political cartoon. The page promotes the Grebe Synchrophase radio receiver. The illustration depicts a domestic scene where a man and woman relax by a fireplace while listening to radio—a lifestyle aspiration being marketed. The tagline "In for Life!" promises durability and permanence. The advertisement emphasizes technical superiority: the radio's ability to receive over 100 low-wave stations, its "absolute control of tone quality and volume," and a new "Low-Wave Extension Circuits" feature expanding the tuning range from 550 down to 150 meters. The philosophical quotes at left (attributed to Chuang Tzu and artist Pescly) frame radio reception as transcending spatial and temporal limitations—romanticizing what was then cutting-edge consumer technology. This represents early 1920s radio marketing, when owning a quality receiver signified modernity and cultured leisure.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
a a “Dimensions are limitless ; time is Chuang Tzu The barriers of space are swept away by the Synchrophase. Pescly home, it is there to stay! You will not have av PY to replace it in a year or two, because it 4427] will not be out-of-date or worn out. The Synchrophase will give you the enjoyment that makes life with a radio worth while—absolute control of tone quality and volume, and the power to select the stations you want—it also brings to you over 100 existing low-wave stations beyond the reach of most receivers, as their practical tuning range is from 240 meters up. But high-wave or low-wave, the Synchrophase gets them all. A new Grebe invention—the Low-Wave Extension Circuits—gives the Synchrophase the full range of 550 down to 150 meters. A demonstration of Synchrophase virtues will quickly convince you that you will want to make it a life-long friend. Ask your dealer. A. H. Grebe & Co., Inc., 109 West 57th Street, N. Y.C. Factory: Van Wyck Blvd., Richmond Hill, N. Y. Western Branch: 443 S. San Pedro St., Los Angeles, Cal. \\ AHEN the Synchrophase comes into your ‘ AllGrebe apparatus is covered by pat- ente granted and pending. Grebe Binocular Coils give ex- treme “‘selective sensitivity” comicbooks.com