Life, 1925-09-10 · page 6 of 41
Life — September 10, 1925 — page 6: what you’re looking at
What you’re looking at
This is an advertisement for the Mimeograph machine, a pre-digital duplicating device. The page presents a hypothetical business scenario: if you needed to quickly produce 1,000 copies of an important letter or bulletin within an hour, what would you do? The ad argues the Mimeograph is the answer, highlighting its ability to produce "clean-cut and exact copies" using stencil sheets without moistening. The imagery shows the machine itself—a drum-based duplicator that was standard office equipment for much of the 20th century. This is straightforward product advertising rather than satire. The A.B. Dick Company (Chicago manufacturer) emphasizes time and cost savings for "business and educational institutions," appealing to efficiency-conscious organizations of the era when speed printing was genuinely valuable and innovative.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
FAST MAIL If you found yourself in the predicament of having to put into the mails a thousand copies of an important letter or bulletin, within an hour, what would you do? In that hour of need the Mimeograph is the only instrument you could hope to depend upon. And then the quantity might be multi- plied, for the hourly grist of this speedy dupli- cator easily runs into the thousands. And now, with the new Mimeotype stencil sheet, which reproduces clean-cut and exact copies of letters, forms, blanks, diagrams, etc., without moistening, its efficiency has been materially advanced. Send to the A. B. Dick Company, Chicago, for booklet and you will conveniently learn how valuable time and money is being saved for unnumbered thousands of business and educational institutions throughout the world, and how they may be saved for you, by the MIMEOGRAPH comicbooks.com