Life, 1925-09-10 · page 5 of 41
Life — September 10, 1925 — page 5: what you’re looking at
What you’re looking at
This is primarily a **product advertisement**, not political satire. It's a full-page ad for the Pierce-Arrow Motor Car Company promoting their new coach model. The ad emphasizes luxury features—limousine comfort, silk curtains, mahogany interior—while highlighting the "moderate price" of $3,150 through "Pierce-Arrow economy and simplicity of coach design." The text stresses durability, safety features (four-wheel brakes, balloon tires), and the vehicle's status as "America's First Custom-built Coach." The decorative branch illustration in the upper left and ornamental flourishes are period design elements. This represents typical early 20th-century automobile marketing targeting affluent buyers seeking prestige and reliability rather than satire or political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
* LIFE - 3 ERCE ~ ARROW ‘eS vf Anpb-buiLt! This beautiful new coach is purely ) Pierce-Arrow. The moderate price is duc to ) the inherent economy and simplicity of the 24, coach design, rendered even more economical by Pierce-Arrow engincers and craftsmen. Through the spacious doors one steps into an interior of limousine comfort. Noneed to tilt the front chair seat. Theseatarrangement provideseasy passageway. The lounge-like rear seat, deeply cushioned, is a full so inches wide. Three ride easily with space to spare. Rich textured upholstery —soil-proof and wear-proof. Silk roller window curtains. Silk toggle grips. Mahogany vanity case and smoking outfit. A dome light. Distinc- tive hardware throughout. And everything showing that beautiful care which is recognized as Pierce-Arrow hand work. BUILDS A Behind this luxury, giving it both permanence and safety, is a superstructure designed and built by men accus- tomed only to fine car standards of strength and durability. And underneath, guaranteeing Pierce-Arrow perform- ance, dependability and economy, the standard Series 80 chassis, with its flexibleseventy-horsepower, six-cylinder Pierce-Arrow engine. Four-wheel brakes and balloon tires. Houdaille Shock Absorbers standard equipment. Picrce-Arrow representatives are now demonstrating America’ sfirsi custom-built coach. A moderate firstpayment, balance to be evenly distributed over a period of months, will assure early delivery. You are invited to sce the car at the nearest Pierce-Arrow showrooms. Choose from six color combinations of refreshing individuality. THE PIERCE-ARROW MOTOR CAR COMPANY, Baffale, N.Y. Almericas First Custom~built Coach 3150 1 Buffalo Plus Tax comicbooks.com