Life, 1925-09-10 · page 27 of 41
Life — September 10, 1925 — page 27: what you’re looking at
What you’re looking at
This is not a political cartoon or satire—it's a **straight advertisement** for the No. 1A Pocket Kodak Series II camera, priced at $26. The photograph at top shows two children operating a toy sailboat from a dock, serving as lifestyle imagery to demonstrate the camera's picture quality. The caption claims the enlarged photo was taken with the earlier Pocket Kodak Series I, proving the camera produces sharp, enlargeable images. The ad emphasizes ease of use: the lens springs into position automatically, and a dial indicates proper exposure settings. It features the Kodak Anastigmat lens and Eastman-made Diomatic shutter. The slogan "If it isn't an Eastman, it isn't a Kodak" reinforces brand authenticity. This represents early consumer camera marketing—positioning photography as accessible to ordinary people, particularly families and children.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Enlerged from mecative made with 1 Pocket Kodak, Series I. ‘his camera makes such sharp pictures that when es want enlargements you can them, No. 1A Pocket Kodak Series II The pictures are sharp, clean-cut The lens is the famous Kodak Anastigmat f-7-7+ The shutter is the accurate Eastman- made Diomatic. Asa result, this camera makes Price $26 pictures that are sharp, clean-cut, snappy. Pictures 244% 4 The Diomatie Shutter And the camera’s easy to work In the first place, as you open the camera, the lens springs into position. In the second place, a glance at the dial beneath the lens tells you what exposure to give. It’s Kodak simplicity further simplified. Uf it isn’t an Eastman, it isn’t a Kodak Eastman Kodak Company, Rochester, N. Y., 74 Kedak City comicbooks.com