Life, 1925-09-03 · page 3 of 36
Life — September 3, 1925 — page 3: what you’re looking at
What you’re looking at
This page is primarily a **Coca-Cola advertisement** rather than political satire. The large illustration shows a muscular man in formal attire holding a Coca-Cola bottle, with the headline "BE ALERT! HERE'S HOW! Pause a moment. Refresh yourself. Enjoy ice-cold Coca-Cola!" The left column contains an unrelated short story titled "Study in Ways and Means" about baseball slang and a magazine contest involving limericks, followed by another brief story, "Down to the Sea in Cities," discussing a sunken treasure ship. There is **no political cartoon or satire** on this page. It's a period advertisement using the muscular male figure as an aspirational endorsement, characteristic of early-20th-century marketing that emphasized vigor and refreshment as selling points for the beverage.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Study in Ways and Means First, being of no little influence, he went unto all the sport page col- umnists in the city, saying: “In all your references to baseball— and let them be frequent—I would ask you to refer to a home run as a ‘stitch,’ Reasons of weight have I, but do all in your power to gain for the word tch’ current meaning as a slang nym of home-run,” The columnists did as directed, and, strange as it may appear, their efforts, combined with those of the sports writers, served to make its recognition in the new sense certain and immediate mg all classes. This in a few hs, And when the time grew ripe for supposedly easy picking, he made one mysterious visit to the editorial rooms of a great magazine, inviting therefrom a friend of his who had ta little to do with the preparation of incomplete limericks used in prize contests. And this latter person was lean and gaunt from reasons of his own, and the meal to which he was blown was as welcome as the flowers in December. So that the magazine shortly appeared holding forth the $999.00 prize to him who would supply the best last line to the following unfinished limerick: Tule VIStTOKS’ BATTER WA Tite VISITORS WIELDED THE F And one hour after the magazine | appeared on the streets, our hero ause he would not try to bribe the s) had mailed his last line: And A STITCH IN TIME SAVED THE NOME NINE. And the results of his care were made manifest in three weeks. For Adele wadia Kurtzmeyer had won the prize with the line: So We Won IT ANYWay, I BET A DIME! W.G.H. Down to the Sea in Cities We have it on the authority of Sir E. Denison Ross, who has lately discovered an ancient treasure ship resting on top of a sunken city, that the ship must have gone down some time after the city was engulfed by the eccan, This seems to us an entirely ‘roper conclusion, since if the ship had xe down first, one would expect him have found the sunken city resting on top of the ship. “Isn't that a lively child! Why, he’s as spry as a goat.” ‘That's only natural. His father and mother were both pedestrians.” The Coca-Cola Company, Atlanta, BE ALERT! - ‘HERE'S HOW! Pause a moment: --Refresh yourself: Enjoy ice-cold Coca-Cola! SOLD EVERYWHERE.“ FIVE CENTS IS THE PRICE Sen Daa ma ate Se Rating SOIT Bakd os Bese tas hse ne Pos OSes Danes Cama Caen Tes LAS te Ose azeaad wa ble seas comicbooks.com