Life, 1925-09-03 · page 2 of 36
Life — September 3, 1925 — page 2: what you’re looking at
What you’re looking at
This is a **Cadillac advertisement**, not satire or political commentary. The page shows a luxury car ad from Life magazine featuring dramatic ocean wave imagery. The ad's headline promises that experiencing a Cadillac ride transforms driving from mere transportation into "an interlude of joyous living." The text, attributed to Lawrence P. Fisher (Cadillac's president), appeals to affluent readers who understand that driving time constitutes a significant portion of their lives—and therefore deserves to be pleasurable. The large photograph of crashing waves appears designed to convey power, motion, and freedom—qualities the advertiser wants associated with their vehicle. This is straightforward commercial messaging rather than satirical commentary on automotive culture or consumer society.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
If Demonstration Determines Your Choice You Must Choose This New Cadillac No one can experience the tingle and thrill of a ride in this new Cadillac and ever again think of a motor car merely as a means of transportation. For purposes of transportation almost any good four, six, or eight will answer—but here is a poetry of motion which transforms the journey into an interlude of joyous living. The new Cadillac is for those who know that the secret of life is in living—who realize that the time spent in riding and Griving is so large a portion of their existence that it is important and even imperative that it should contribute largely to their physical and mental well being. Here is a Cadillac which smoothes away the hard, set, worried lines from the face of the average motorist which invites him to give his inner self free play, and, as he rides or drives, get the uttermost out of the day and the way. Go to your Cadillac distributor and find how much more than a mere mode of transportation a motor car can be. Lawrence P. Fisher, President CADILLAC Division of General Motors Corporation comicbooks.com