Life, 1925-08-27 · page 27 of 36
Life — August 27, 1925 — page 27: what you’re looking at
What you’re looking at
**Main Content: Fresh Air Fund Appeal** Life magazine is promoting its charitable "Fresh Air Fund," which sends poor New York City children to summer camps in rural Connecticut and New Jersey. The appeal uses "Boom" language (evoking gold rushes and Florida land speculation) to encourage readers to "invest" $15 to sponsor a child's two-week country vacation. This is genuine philanthropy wrapped in period marketing language. **Cartoons:** 1. **"Scotland Decides to Set an Example of Modesty"** (top): Scottish figures in kilts appear embarrassed about their traditional dress, suggesting European modesty standards versus American excess—likely commentary on American materialism during the prosperous 1920s. 2. **"Political Forecast"** (bottom): An adult and child discuss a political figure, with the adult concluding "we were going to have a lop-eared president." The caricature suggests ridicule of a specific politician's appearance, though the identity isn't definitively stated in visible text. The page mixes earnest charitable work with satirical social commentary typical of Life magazine's editorial approach.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Lire's Fresh Air Fund The Boom! HE Great Boom is on! It is on at Branchville, Conn., and at Pottersville, N. J., where Lire maintains Fresh Air Camps for the children of the poorer districts of the teeming city of New York. Remember the Klondike! Think of Florida! And Rockaway. Booms are the things that make people rich over- night—or between tennis and tea! Only a few weeks left for our Great Boom. Don't stay out! Realize this! Only $15 a claim! That gives you the right to send some poor little slum-ridden youngster to the country for two weeks of en- chantment. Thrown in with each claim are— Brooks to swim in, fields to romp in, bushes that yield mysterious berries, fresh milk never gets to the tene- SCOTLAND DECIDES TO SET AN FNAMPLE OP MODESTY ments,” cool nights, happy days, well- directed play, careful counsellorship, . . health-giving food, fairy stories under ___ Achievement Nubbville Spark the trees, and good citizenship, in em- ARKS (proudly): My baby boy ODDY HEWGILL, who sent off bryo, under the flag, can say “Candy” whenever he sces to the city after a -order foun- ‘Also, such intangible perquisites as Store now. / tain-pen day before yesterday, put a ee Sparks: Shucks; mine says “Filler- down in the “Remarks” space that he song, laughter, rested nerves, gay hearts : and the blotting out of horrid memories 'P” Whenever he sees a gas station, was left-handed. of the swarming humid streets. Hundreds of wise people have al- ready bought shares. Write and ask them what they think of it as a proposition in happiness. They'll tell you how it made them feel—rich as Creesus round the heart! The coming weeks are always the hottest of the year. But there’s time to send a few more “parties” of small boys and girls to the camps. Don’t de- lay! Steady there! Don't crowd! We'll get you all in on this, ladies and gentlemen! $15 buys a fortnight of joy for one child at either of the Camps. Less, or more, buys according to the way you feel you can invest at the moment! If you missed the gold rushes or the hig land booms, here’s your chance to Get a real thrill! Freviously acknowledged $20,808.18 E/J. D.. Mt. Vernon, N.Y Chickering, Piedmont, ¥, . Students POLITICAL FORECAST Monticello Seminary. Cash, White Plains, N. i “WHAT DO YOU THINK OP HIM, UNCLE GEORGE?” (Continued on page 32) “WELL, ER—IT LOOKS AS IF WE WERE GOING TO HAVE A LOP-EARED PRESIDENT.” comicbooks.com