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Life, 1925-08-20 · page 12 of 36

Life — August 20, 1925 — page 12: what you’re looking at

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Life — August 20, 1925 — page 12: Life, 1925-08-20

What you’re looking at

This page is **not political satire** but rather a humorous sports catalog from Life magazine advertising fishing equipment and techniques for anglers. The content includes: - **Non-snarl casting line** with a joke about tangled fishing lines ruining trips - **"Bingo" dynamite bait** - a novelty product for catching fish without removing them from water - **Rubber fish lures** designed to carry home without actual fish - **A fake beard disguise** ("The Perfect Disguise") so embarrassed fishermen who caught nothing wouldn't be recognized The satire targets **fishing trip failures** - the common experience of anglers returning empty-handed. The joke products (dynamite, rubber fish, disguises) mock both fishing incompetence and male vanity about sporting prowess. This reflects early 20th-century Life's characteristic blend of consumer culture humor and gentle mockery of middle-class masculine pursuits.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

NON-SNARL CASTING LINE A SNARLING line is one of the most unpleasant companions to have along on a - fishing trip, as its incessant grumbling and com- plaining will often spoil an otherwise on a sound scientific prin inch of the line is carefully numbered. Consequently, when the line tangles and snarls at Number 26, for example, you can readily unwind the maze by reading backwards along the numbers from 26 to 25 to 24, etc., thus eventually solving the puzzle just in time to discover that it's getting dark and you've got to be starting back home. + $88 a yd. Numerals in No, 2—"Non-Snarlo” ... Roman I. “OUR PLUPERFECT DISGUISE” The first principle in fishing is to fool the fish. Do not Ict him guess for a moment what you are up to. Catch him off his guard. For this purpose we offer a complete outfit, known as “Our Pluperfect Dis- guise,” consisting of a long false beard, a longitudinal scar across the left cheek, and the fictitious name of “Henry.” Not only will “Mr. Trout” bite like a good one, but he will be so embarrassed and sore when he perceives that the joke is “on him” that he will probably surrender himself without further resistance. The disguise is also useful to wear home in case you don’t get any fish. No. 86—False Beard, all colors (with mustache)..... No. 75—Dark Blue Spectacles, T Cup, Cane and Sign: “I am Blind”. .90 ut, “BINco!"” DYNAMITE BAIT A distinct innovation in bait fishing. You can't lose your fish once he has swallowed the bait. No trouble landing the captive, no bother removing the * LIFE + Compleating Ye Angler A Revised Sports Catalogue for the Well-Equipped Fisherman hook, no need even of cleaning the fish. Makes Sport a Pleasure. These life-like “worms,” filled with our highest grade nitro-glyccrine, are lowered to the fish, who swallow them ravenously. All you need to do is to raise the fish to surface, hit him over the head with baseball bat, and as he descends again catch him with a bucket. No. 96—“Sure Fire” (with Babe Ruth Bascball Bat) eeee-$.60 cach IV. THE ALL-DAY SUCKER No fisherman is complete without his pipe. It is his closest companion all day long. It is usually clamped be- tween his jaws when he lands “that big catch.” It is invariably there when the picture is taken some hours later. As a result of such constant use, the pipe is apt to be- come a little water- logged toward the end of a day, and by evening a good drag will sound something like the drain in the kitchen sink. To pre- vent this difficulty we offer a Self-Bailing Pipe for Fishermen, with a small water-pump at- tached to the bowl, which may be op erated without once removing the stem from the mouth, No. 83—"The Scupper” . (additional rubber tubing v. “LYP-LYK” RUBBER FISH The question of how to carry home a full fishing equipment, including rod, basket, waders, tackle, etc. is not half so difficult as the problem of how to carry home no fish. You could sneak a ten-ton whale up the main street, and it would never attract half as much attention as an empty creel. To remove this embarrassing feature from the fishing trip, we offer our attrac- tive “Ly f-Lyk” (pronounced = “life- like”) Rubber Fish, These artistic little fish are built like balloons, and when empty may be car- ricd conveniently in the rear pocket, At the end of the day they may be blown up to any size that sounds con- sistent with your reputation, and swung carelessly from the hand. Rubber Fish, per $7.00 tached) aoe $7.98 SOME ANGLER’S THE SNANGL a non-slip knot to combine line, leader, the fisherman him- self and several overhanging branches. Directions: Cast line over head, passing end of leader with hook twice through loop in leader and then back around your line, inserting upper loop through lower loop and making one end take two turns around the other, which comes back over the one you are working with, then pass the end of the gut back and forth between the two pieces until you have lost track of it altogether (igure A); next whip line over dead branch ahead of you, make two turns rapidly around branch and then whip line behind you, making two more turns around second dead branch (Figure B); return hook through loops and fasten it firmly to trousers, just as you lose your bal- ance altogether, fling out your arms wildly, and poke rod up into the dead branches of an overhanging hemlock tree, where it stays (Figure C ), form- ing the “Snangle,” which is guar- anteed to remain tied long after you have cut yourself loose and gone home alone. Corey Ford. KNOTS comicbooks.com