Life, 1925-08-13 · page 4 of 36
Life — August 13, 1925 — page 4: what you’re looking at
What you’re looking at
This is primarily **advertisement, not satire or cartoon content**. The page shows a Mimeograph machine in an ornate oval frame, promoting the device to business owners. The ad's messaging reflects early 20th-century concerns about **operational efficiency and cost-cutting**. It positions the Mimeograph as a solution to reduce "America's expenditures of time and money" by enabling rapid duplication of business documents—letters, forms, bulletins, diagrams. The rhetoric is patriotic ("America") and appeals to business economy. The A.B. Dick Company (Chicago manufacturer) offers a free booklet describing the machine's applications and documented savings nationwide. There is **no political satire** here—merely period business marketing emphasizing the labor-saving and financial benefits of copying technology.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
FOR YOU—A BOOKLET A government tax is not the only tax upon your business. If economy is the watch- word of the day, the Mimeograph is the device of the hour. By its rapid and easy duplication of all kinds of letters, bulletins, forms, diagrams, etc., it is materially helping to cut down America’s expenditures of time and money. And that is the reason we offer here the insistent suggestion that you send today for our newest booklet. A note or a post card, addressed to the A. B. Dick Company, Chicago, will bring it to you, without obligation. It holds suggestions for many new kinds of forward work. Also it will show how quantities of time and money are now being saved, over all America, by the MIMEOGRAPH comicbooks.com