Life, 1925-08-13 · page 3 of 36
Life — August 13, 1925 — page 3: what you’re looking at
What you’re looking at
This is **not a cartoon or satire page** — it's a straightforward automobile advertisement for the Chrysler Six, published in *Life* magazine (which was primarily a humor and satire publication, but carried advertising). The page promotes the new Chrysler Six model with claims about engineering improvements, increased power (approximately 10% more), higher speed capability (70 mph), and acceleration. It emphasizes Walter P. Chrysler's commitment to quality and manufacturing excellence. The image shows a silhouetted car in a desert landscape — a common advertising motif of the era used to suggest freedom, adventure, and reliable transportation. The advertisement invites readers to test-drive the vehicle themselves to verify its superiority. This is a period automobile advertisement, not political or social satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
| The New Chrysler Six, with Startling New Results F. O. B, Detroit, subject to current Federal excise tax. Gye Four— Touring Car, Club Coupe, Coach and Sedan attractively priced from $895 $2 $1095, £0 Detroit, subject excise tax. to current Fisher onal Startling new results are attained in the new Chrysler Six—results made possible by the kind of engineering and manufacturing genius which never rests satisfied. Walter P. Chrysler, his producing organization and his engineers have never relaxed for a moment their labors to enhance Chrysler Six performance qualities. The most surprising thing about this greater Chrysler Six is not its new lower price—remarkable though that achievement is. Its most impressive feature is the amazing ability which succeeded in improving the quality and the performance of a car that every- where had met with over- whelming public acclaim — and which marked a revolutionary ad- vance over all previous practice and results. In this new Chrysler Six, the power is increased approximately 10 per cent. The 70-mile speed is more easily and quickly attained. The breath-taking get- away and acceleration are still swifter. In smoothness, this new Chrysler actually excels the former super -smoothness intro- duced by Chrysler: The beauty originated by Chry- sler—and which still belongs to Chrysler alone—is re-expressed in refined and attractive body lines and new body colors, with Chrysler-designed closed bodies built by Fisher. Any attempt to describe this new Chrysler Six is bound to fail. That is why we are eager to have you drive it for yourself. If you will do that, you will realize as we do that there is nothing in the present market, and nothing likely to appear, to equal the Chrysler Six. CHRYSLER SALES CORPORATION, DETROIT, MICHIGAN CHRYSLER CORPORATION OF CANADA, LTD., WINDSOR, ONTARIO CHRYSLER SIX comicbooks.com