Life, 1925-08-06 · page 27 of 36
Life — August 6, 1925 — page 27: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**—it's a **cosmetics advertisement** for Eau de Coty fragrance, appearing in Life magazine. The page promotes Coty's eau de cologne and talcum powder as summer toiletries. The ad emphasizes practicality over aesthetics: rather than gathering morning dew (a poetic, old-fashioned beauty method), one should simply use Coty's product for refreshment and skin tone. Notably, the copy specifically targets **men**, claiming the scent appeals to them "keenly" after shaving, with its "clean" outdoor character. This reflects early 20th-century marketing that positioned such grooming products as masculine and practical rather than frivolous or feminine—a significant rhetorical move when men's cosmetics faced social resistance. The elegant bottle design and refined typography reinforce the product's aspirational positioning as sophisticated and modern.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
EAU COTY athering the morrung dew may be ofective for imparting Sreshness, but a dash of Eau de COTY zs much simpler Kefreshing, anvigor ating, it isa splendid tonic for the shin, leaving ut cool and smooth. Perticularly / for men, it 1s pleasing ofler shaving, — its scent of the outdoors, clean and. { faint appeals to them keenly yy, COTY Takcum— Inpalpable and absorp hive it ts essential to confert in the warmth of summer Anica REACT AREA NA eR RA a 0 rvomrall 32. comicbooks.com