Life — July 30, 1925 — page 2: what you’re looking at

What you’re looking at

This is **not a political cartoon or satire**—it's a straightforward **product advertisement** for Goodrich Silvertown Balloons (tires), made by the B.F. Goodrich Rubber Company of Akron, Ohio. The ad features a detailed illustration of a vintage automobile with emphasis on its tire, which displays "GOODRICH SILVERTOWN BALLOON" text. The tagline "Best in the Long Run" promotes durability for extended driving. The sales pitch emphasizes that Silvertown tires give cars a distinctive appearance and provide "super-comfortable cushioning against rough travel"—highlighting the tire technology's comfort benefits to passengers. This represents typical early-20th-century automotive advertising focusing on tire quality and comfort as selling points.