Life, 1925-07-23 · page 15 of 36
Life — July 23, 1925 — page 15: what you’re looking at
What you’re looking at
This is a humorous eight-panel comic depicting a domestic dinner conversation between a husband and wife (Mr. and Miss Jones). The husband reads letters aloud from companies seeking to recruit the wife as a local influencer to promote their products in town. The satire targets **early 20th-century marketing tactics** and the concept of leveraging social influence for product placement. Companies appeal to the wife by flattering her standing in the community, ultimately asking her to endorse their goods to friends and neighbors. The final panel shows the wife's exasperated reaction—implied by the husband's desperate plea "Please, Mamma, da postman done bring us dis heah lettah"—suggesting the absurdity and annoyance of constant solicitations exploiting the aspirational desire to be considered community leaders.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
DEAR MR JONES: YOU WILL DOUBTLESSLY BE SURPRISED AT RECEIVING LETTER FROM US.- ~— WE HAVE BEEN LOOKING FOR SOME TIME FOR_A PERSON WHO HOLDS THE KEY POSITION IN YOUR COMMUNITY.,— \I, , a al ALS) Sal ~WE WANT SUCH AN INFLUENTIAL PERSON TO BUY ONE OF OUR, PRODUCTS, — — THUS ENABLING US TO INTRODUCE OUR EINE IN YOUR TOWN UNDER THE MOST AU> SPICIOUS POSSIBLE CIRCUM= STANCES .— You HAVE BEEM SUGGESTED LoW-TOWNSFOLK LOOM FOR” OOK | / AN EXAMPLE x ste J PEASE, MAaaM, DA POS'MAN Done GRUNG ME DIS HEAM LETTAH AN! Ati DONE BRONE MA GLASSES~ WOULD You MINE READIN IT Fo" ME, PLEASE MisSuS JONES =r on “DEAR MISS SNOW: You wite DOUBTLESSLY BE SURPRISED AT RECEIVING A LETTER FROM US. WE HAVE BEEN LOoNiNG FoR SOME, \ { TIME FOR A PERSON WHO HOLDS © A \\E TAE KEY POSITION La] your COMMUNITY= READ °EM AN’ comicbooks.com